Browsing Tag

e-commerce

In the mid-90s, the impulse of electronic commerce (or e-commerce) began with the massification of computers and the Internet. Sales of goods and services were made through web pages and were canceled with credit cards. This new way of buying transforms the traditional shopping model because buyers…
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Brand positioning in the digital market

The positioning of the brand in the digital market is strongly supported by social networks, new apps and innovative marketing strategies. Every year the companies dedicated to the study of the growth of brands launch the ranking of the…

Business digitization as a way to expansion

Digitization has become an essential support for companies, regardless of the structure and the sector in which they are dedicated. Softwares or own licenses, social networks, e-Commerce are essential to subsist, develop and expand the…

Amazon works on the launch of its points of sale

E-commerce leader Amazon is finalizing the creation of its own point of sale system for its physical stores. The measure will be enabled for all its external sellers, in addition to being handled for physical and online stores. "This…

Amazon plans to open gigantic physical stores

Amazon plans to open a series of large physical stores in the United States that will operate in a similar way to department stores to boost sales of clothing, household goods and electronics from the e-commerce giant founded by Jeff Bezos,…

E-commerce increases to $ 26.7 trillion

The e-commerce sector has presented an increase of 3 %, going from 16 % obtained in 2020 to 19 %, which is equivalent to 26.7 trillion dollars. This growth has been driven by traffic restrictions, all of them adopted by different countries…