The Spanish tennis player Rafael Nadal ventures into digital commerce, with the help of Cantabria Labs, with the launch of his new project NDLProhealth.
Through his Instagram account, Nadal indicated that @ndlprohealth is his new brand “of food supplements for sports activity and physical and mental well-being.
Our product ranges are designed to accompany the moments before, during and after physical exercise and aimed at all people who do sports frequently.”
Cantabria Labs is a leading company in the healthcare area. In this alliance with Nadal, it seeks to promote “food supplements aimed at covering the needs of athletes before, during and after daily exercise.”
In the words of the tennis player, who is recovering from a recent surgery, “sport, not high performance, but healthy, helps to have better health and with this new company, NDL, I think we will be able to help many people to can practice sports and be well complemented with the appropriate products.”
He emphasizes that instead of seeking extremely high performance in sports, what is sought is the health and well-being of people.
The tennis professional is no stranger to marketing, as he has his own online store where interested parties can purchase clothing, footwear, and sports accessories.
Likewise, Nadal is present in the educational sector with the Rafa Nadal Academy, where they offer training to children and adults in the discipline of tennis.
M.Pino
Source: marketing4ecommerce
(Reference image source: Unsplash, in collaboration with Getty Images)
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