The companies Facebook and Google are leaders in terms of advertising profits worldwide, within the online arena; however, this could be affected by different factors.
During 2020, investment in digital advertising is expected to grow 19.1%, so it is expected that digital media will absorb more…
Read More...
Browsing Tag
advertising
Facebook enables a new tool to improve its privacy practices
The American social media company, Facebook, has launched a new tool to review and delete user data collected by the platform. According to the platform, the main objective is to improve the privacy practices in the system in order to offer…
Facebook will not include publicity on Whatsapp
Facebook canceled its plan to sell ads through the WhatsApp messaging application and in recent months the company has dissolved the team of workers.
The social network announced in 2018 its project to introduce ads on WhatsApp to increase…
Blockchain technology keeps strengthening on the soccer universe
Various football teams have so far incorporated blockchain technology into their organization, focused on optimizing finances, contact with fans, organizing games and cups or delivering promotional products to the public.
On the other…
Facebook announced new logo for the company
The social network Facebook launches its new logo aimed at the company. It is very different from the one used on the social network, a movement that highlights the large dimensions that the firm has acquired beyond its original product and…
Facebook will have to pay $ 40 million to its advertisers
Facebook admitted in 2018 that their videos were not as popular as they made it appear. By 2015 and 2016 their measurement systems inflated the figures, something that was not pleasant for advertisers who had to pay numerous sums of money…
Threema, instant messaging application with greater security
This messaging service provides great advances in digital security, keeping the data of those who use the application out of reach of hackers, companies and the government.
In addition, it can be used completely anonymously, make…
WhatsApp will include advertising from 2020
The news was revealed during the recent Facebook Marketing Summit 2019. Although Facebook spokespersons and WhatsApp have not confirmed the news, the information on the inclusion of advertising in the chats will be added in a non-intrusive…
Mexico will host Mediamorphosis communications event
A total of 12 conferences complete the agenda of the most important communications event in Latin America, Mediamorphosis®, which after twenty editions in more than 11 countries arrives in Mexico.
The multiplatform event will take place on…
US retails instal cameras to guess customers habits
In a race to increase sales, attract more consumers and strengthen their competition with giants like Amazon, some stores in Chicago have agreed to install small cameras on the shelves that will allow them to record data such as age, gender…
Google to include advertising in its voice assistant service
Artificial Intelligence continues to evolve towards voice searches and is a trend that Google knows perfectly. Thus, the technological giant is testing to add advertising in its voice assistant.
The inclusion of advertising in Google's…
The New York Times hits the market with its digital version
The New York Times, one of the most prestigious newspapers in the world, reached a new record with its digital version; approximately 4.3 million subscribers between the printed and digital editions. This record represents a 27% increase…