Elon Musk, the owner of the social network X, indicated that starting this Saturday, January 17, the platform’s new algorithm will be open source.

Musk posted on the platform: “We will be making X’s new algorithm, including all the code used to determine which organic and paid posts are recommended to users, open source in 7 days.”

He explained that the process will be repeated every four weeks, “with extensive developer notes to help you understand what has changed,” giving anyone the opportunity to learn how the system works.

It is important to note that the algorithm is one of the most powerful tools of X and other social networks, as it “determines the feed or flow of information that appears in each user’s account.”

M.Pino                                     

Source: elnacional

(Reference image source: Berke Citak on Unsplash)           

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Microsoft has launched a free trial and downloadable version of the online version of Office. This is an option to the paid version and is financed by advertising.

With this alternative, users have the opportunity to “use most of the functions of Word, Excel and PowerPoint, without needing a subscription.”

The trial is limited and includes the functions of Microsoft Office for desktop, “which allow you to create and edit Word, Excel or PowerPoint documents.”

The novelty is that they include advertising, since their financing depends on it, and some of their features are limited.

The ads appear within the applications in an advertising banner on the right of the screen that cannot be removed. On the other hand, “advertising videos of around 15 seconds are played every few hours of use.”

According to the media Beebom, in this version users do not have the option to save their documents locally, but to store them in OneDrive. “In order to save the documents on the computer, they must be downloaded later from the application or the OneDrive website. In addition, Microsoft offers a capacity of 5 GB of free storage in OneDrive for this service.”

M.Pino

Source: elnacional

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Euro 2024, which began on June 14 and mobilizes thousands of fans around the world, now has official foreign sponsorship. This is the Chinese automobile company BYD (Build Your Dreams), replacing the German Volkswagen, which was at the helm from 2018 to 2023.

Everything points to a change of course and strategy marked by mobility and sustainability, taking into account that the Chinese company BYD, in full expansion, leads the electric vehicle market.

The company was founded in 1995 (Shenzhen, China) and quickly rose in the market, to the point of recently surpassing the American Tesla, run by Elon Musk.

It entered the European market in 2022 and now has 230 sales establishments in 19 countries, in addition to expansion plans.

Apparently, the philosophy of the new sponsor fit into the new orientation of the organizers of Euro 2024, who want a more sustainable tournament. In this sense, the official fleet of the tournament will be made up of electric vehicles by BYD, with the goal of reducing the carbon footprint and contributing to sustainability. BYD, for its part, has announced events that promote electric mobility in the fan zones of the host cities.

Agility meets style with the BYD DOLPHIN MINI. This compact trailblazer features an ultra-safe Blade Battery, high-tech features, and a 235-mile NEDC range – perfect for dribbling through city streets on your way to the next big match. pic.twitter.com/KSUI01Ttif

— BYD (@BYDCompany) June 11, 2024

Prominence of foreign sponsorship

According to UEFA, there are five commercial partners in the sponsorship of the sporting event most anticipated by fans. The organization indicated that the Adidas brand will deliver the balls and equipment for volunteers and employees. Likewise, the French digital services company Atos will be in charge of the tournament’s computer technology. Coca-Cola accompanies them in the supply of all supplies for the hydration of the fans, the volunteers and the dehydration officials. The German railway company Deutsche Bahn is in charge of Euro-Tickets at special prices.

Boost to the German economy could be 1,000 million euros

The host country of Euro 2024 could add around 1 billion euros to its economy from the profits derived from foreign tourists who travel to enjoy soccer matches.

The forecast of the economic research institute, ifo, indicates that the figure would correspond to 0.1 % of economic production in the second quarter of the year. The sectors with the greatest benefit from the sporting event are hospitality and food retail in Germany.

M.Pino

With information from international media and social networks

(Reference image: Unsplash+, in collaboration with Andrej Lišakov)

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La entrada Sponsorship of Euro 2024 in foreign hands apareció primero en Bitfinance.

Cryptocurrencies have captured the attention of Super Bowl organizers since they entered the market. In the 2024 edition, scheduled for February 11, the advertising strategy changes to focus on content for family entertainment, without departing from new technologies.

According to Paul Hardart, clinical professor of marketing at the Stern School of Business at New York University, this year viewers will notice a big change in advertising content, as cryptocurrency ads give way to content that generates “good feelings, focused more on fun, humor and entertainment, in line with the encouraging spirit of the Super Bowl.”

The change in the advertising strategy is the product of the analysis of the current world situation, marked by conflicts and confrontations, in addition to specific situations in the crypto industry, such as the collapse of FTX, lawsuits against Binance and Coinbase, among others.

These events have marked a sharp decline in the price of Bitcoin, the main cryptocurrency on the market, and have affected the value of other cryptocurrencies. So the organizers of the Super Bowl lost interest in this type of advertising content from 2023.

At that time, advertisers withdrew their cryptocurrency advertising proposals. And so far, “no asset manager has announced advertising in the next game.”

Super Bowl will have advertising aimed at entertainment and well-being

According to Super Bowl organizers, “at least two AI ads are planned. Hardart suggested that this year’s Super Bowl ads will move away from AI. Despite this, Etsy plans to air an ad promoting its Gift Mode, a feature that uses AI and human curation to automate gift selection.”

On the other hand, tech giant Google will also participate with an ad for its Pixel phone, “focused on the Pixel’s AI accessibility features for blind and low-vision users.”

M.Pino

Source: Criptotendencias

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Fintech investment adviser Titan Global Capital Management has accepted a cease and desist order from the US Securities and Exchange Commission (SEC), along with a ban and sanctions, after the agency filed charges against it related to advertising and compliance breaches.

According to the SEC, the New York-based company made misleading claims on its website that were based on “hypothetical returns,” in violation of the SEC’s December 2020 amended trading rule. This was the first case of allegations made in under that rule. Osman Nawaz, a senior SEC official in charge of ensuring compliance, said in a statement:

“The Commission amended the trading standard to allow the use of hypothetical performance metrics, but only if advisers meet requirements reasonably designed to prevent fraud. […] This action serves as a warning to all advisers to ensure its fulfillment”.

Titan claimed that “annualized” performance, based on three weeks of data, could lead to returns of up to 2,700 % on its Titan Crypto product, which debuted in August 2021. The SEC further determined that the firm also made unclear statements. on custody of crypto assets and other policies, and failed to adopt adequate policies on employee operations in the lead up to October 2022.

Titan is registered with the SEC and is a member of the self-regulatory organization Financial Industry Regulatory Authority. The company reported some of the issues and cooperated with the investigation before accepting the SEC’s order, neither admitting nor denying the SEC’s findings. The SEC’s action also included $192,454 in repayment of ill-gotten gains with interest and a $850,000 penalty to be distributed among affected customers.

K. Tovar

Source: Cointelegraph

(Reference image source: Emmanuel Phaeton, Unsplash)

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La entrada Titan Global was penalized for misleading claims and fraud apareció primero en Bitfinance.

The group that owns Facebook, Instagram and WhatsApp earned 13,498 million dollars (12,115 million euros) at the end of June, 4.6 % less than in the same period in 2022.

Regarding the income of Meta, these reached 60,645 million dollars (54,435.26 million euros), 6.9 % above the last year. In turn, the company’s costs and expenses increased by 10.48 %, totaling 44,026 million (39,517.96 million euros).

By branches, the group has reported a turnover of the advertising business of 56,599 million dollars (50,803 million euros) and a growth of 8 %. Regarding the augmented and virtual reality division, ‘Reality Labs’, the company’s data shows revenue of 616 million (552.92 million euros), 46 % less.

Second quarter closes with 6,990 million

The results presented this Thursday show, in turn, that the group created by Zuckerberg earned 7,788 million dollars (6,990.55 million euros) in the second quarter, 16.46 % more than in the equivalent period of 2022.

At the income level, Meta obtained 31,999 million dollars (28,722.46 million euros), which represented an interannual growth of 11 %. Expenses and costs increased in the second quarter to almost the same extent (10.47 %), reaching 22,607 million dollars (20,292.16 million euros).

After the publication of these results, the CEO and founder of Meta, Mark Zuckerberg, has commented that the company had a “good” second quarter and that they have an “exciting” roadmap ahead with Lama 2, Threads or Reels.

Source: dpa

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La entrada Meta earned 12,115 million euros until June apareció primero en Bitfinance.

Advertising has undergone a notable evolution in recent years, from the impact that companies achieved through conventional television or on billboards in the middle of the street, to the current online advertisement, which focuses more and more directly on the user according to his browsing history.

This last approach improves the return on investment, since it reaches its target audience in an almost selected way, but it highlights the lack of user privacy, since in most cases it comes from third-party cookies, which they will soon be eliminated from the digital equation.

“Instead of focusing only on the digital environment of web pages and the information that can be extracted from there, why not look beyond, for example, to the geographical environment?”, explains Macarena Estévez, a famous mathematician, member of the Circle of Analytical Engineering and Advisor of several Big Data companies. In this way, he refers to the term ‘geoaudiences’ to describe the new horizon to which advertising is directed.

The concept ‘geoaudience’ refers to an anonymous audience, contextualized to geographic data and with consent to be impacted for their own benefit based on their geographic location. “Companies in the sector have already found their alternative for responsible advertising,” adds this mathematician.

Estévez, who collaborates with Appcelerate, a Spanish company specializing in technology applied to advertising, gives the example of the applications that users use to order a taxi and in which location is shared to achieve the best possible service. In this regard, it considers as “optimal” the possibility of receiving interesting offers just at the precise moment in which the user is in their usual shopping store.

The disappearance of third-party cookies

The Cambridge Analytica scandal, which raised a series of alarms both on the side of individuals and companies, after confirming the misuse of data from 2.7 million Europeans, forced governments to adapt and pass laws that support the digital consumer.

One of those laws is the General Data Protection Regulation of the European Union of 2018, which establishes that companies need the explicit consent of users to be able to collect information and that it can be used in advertising campaigns.

In addition, the Organic Law on Data Protection in Europe, also in force since 2018, establishes that third-party cookies do not comply with the regulations and directly threaten the privacy of the user. The term ‘cookieless’ was born precisely to refer to the disappearance of third-party cookies.

Since then, companies have been concerned with what this could mean for them. Not only from the point of view of technological investment made to have the systems ready, but, above all, thinking that this would mean the return of intrusive advertising. In this context, the new approach to geo-audiences, where user data is completely anonymous, becomes relevant.

“Different sources of geo information provide sociodemographic data, points of interest, mobility, traffic, consumption, and many more. By combining all these sources, we can know which groups of people are in which places and when,” continues Macarena Estévez.

This is the work carried out by the Spanish programmatic advertising company APPcelerate, whose technology operates with more than 700 sociodemographic variables and more than two million Multisectoral Points of Interest (POIS) to interrelate them and create consumer profiles, in order to reach the digital advertising that best adjusts to that real behavior.

Source: dpa

(Reference image source: Austin Distel, Unsplash)

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The cheapest plan with ads offered by the Netflix streaming content platform has exceeded one million users despite its slow start, which is leading this modality to consolidate itself as one of the pillars for the company’s growth.

The company launched its Basic plan with ads in November last year, in exchange for including ads, lowering playback quality, and removing some of the most viewed titles from the catalog.

Netflix sees in this plan one of the pillars for the company’s economic growth, as confirmed to shareholders in January in the document on the financial results for the fourth quarter of 2022.

Then he assured that although it was still early for the announcements, and they had a lot to do, they were satisfied with the first results obtained, after two months of its implementation. Now, it has been known that said subscription had exceeded one million users in the United States.

Specifically, the Basic plan with ads grew more than 500 % in the first month and 50 %. And according to the company, those who access this new plan are mainly new users or those whose subscription has expired.

The potential of the Basic plan with ads is yet to be seen now that the company has begun to dismantle account sharing at Netflix, a decision to which it links paid shared accounts, which are the other pillar it relies on for growth.

Source: dpa

(Reference image source: Souvik Banerjee, Unsplash)

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La entrada Netflix ad-supported plan surpasses one million subscribers apareció primero en Bitfinance.

The UK Financial Conduct Authority has proposed a new financial promotion regime for cryptocurrency companies operating within and outside the region. If approved, executives of these companies could face up to two years in prison for failing to comply with the requirements.

The FCA requires all cryptocurrency companies to be authorized to advertise their services or have an exemption under the Financial Promotion Order. There are currently four ways to market crypto assets to UK consumers: through an FCA authorized person, approval by an FCA authorized person, registration with the FCA under anti-money laundering legislation, and compliance with exemption conditions in the Financial Promotion Order.

Any promotion made outside these avenues would be in breach of the Financial Services and Markets Act 2000 and could carry prison terms. In addition, infringing companies could face measures such as removal of their website, public warnings, and other enforcement measures.

The FCA indicated that it will wait for “relevant legislation” to publish “final rules” for crypto asset promotions, indicating that the financial promotions regime could change or be updated.

In conclusion, cryptocurrency companies operating in the UK or promoting their services to UK clients should prepare to comply with the requirements proposed by the FCA. While the legislation is not yet definitively established, it is important to be aware of any updates or changes in the future.

K. Tovar

Source: Diariobitcoin

(Reference image source: Arisa Chattasa, Unsplash)

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La entrada Regulations in the UK would affect cryptocurrency companies apareció primero en Bitfinance.

Cookies are the mechanism used by the web pages that the user visits when surfing the net. They collect data on your preferences in themes and purchases and then send you similar suggestions. There is a possibility that they will disappear in 2023, so companies such as Mozilla or Apple are already making forecasts.

These digital files, which can be sent by the domain itself or by providers outside the page where you are browsing, are very important for advertising, as they ensure future visits to the same site. However, suspicions of trafficking in users’ personal data have sparked controversy at different times.

Faced with the possibility that in 2023 cookies will be definitively deleted by Google Chrome, different companies have begun to take measures. Apple, to cite an example, in the most recent iOS update, allows the customer to make the decision about “whether or not the applications that are installed can collect data for advertising purposes.”

So far, there is no definitive information on the elimination of cookies, nor on alternatives to the advertising market. However, it has been revealed that the process could occur in two stages. In the first, which would have to be applied at the end of 2022, a period (about nine months) would be opened to developers, publishers and the advertising sector to migrate their services. In the second stage, scheduled for the end of 2023, Chrome would begin the gradual elimination of third-party cookies over a period of three months.

In the midst of this process, issues such as user privacy remain pending, whether there will be alternatives to cookies whose elimination could take place definitively at the end of next year, and third-party advertising.

For now, there is talk of a themes API. That is, the way of advertising and attracting clients would be adapted by means of a tool that selects the topics that the Internet user usually resorts frequently. Those themes would be stored for three weeks, before being deleted.

M.Pino

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Source: tekcrispy

La entrada Cookies could definitely disappear in 2023 apareció primero en Bitfinance.