WhatsApp will include advertising from 2020

Next year, users will receive advertising in the chats of the most used messaging platform in the world as a strategy to improve revenues

The news was revealed during the recent Facebook Marketing Summit 2019. Although Facebook spokespersons and WhatsApp have not confirmed the news, the information on the inclusion of advertising in the chats will be added in a non-intrusive way next year.

The appearance of ads in the messaging tool acquired by Mark Zuckerberg will follow the steps of Facebook and Instagram as a strategy to generate profits.

Given the fear of users about this marketing strategy, social network researcher Matt Navarra has indicated that the strategy will not be intrusive. Which means that the ads will not appear in the middle of the conversations, causing discomfort and interruptions in the communication.

During the conference Facebook Marketing Summit 2019 were displayed images of the dynamics for the inclusion of advertising on WhatsApp from 2020. They also got to know other developments related to WhatsApp Business and its integration with Facebook Business.

Navarra gave the scoop through its account on the social network Twitter, and included images to illustrate how ads could be included on the messaging platform.


Source: La Vanguardia

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