The companies Facebook and Google are leaders in terms of advertising profits worldwide, within the online arena; however, this could be affected by different factors.
During 2020, investment in digital advertising is expected to grow 19.1%, so it is expected that digital media will absorb more budget than any other channel.
Given this situation, Google is expected to drop slightly from 38.2%, which it generated during 2018, to 37.2% in 2020, while Facebook could rise from 21.8% to 22.1%.
One of the main factors in the fall of these two companies is due to Amazon, given that the e-commerce giant will see advertising growth of 50% in just one year.
These forecasts was delivered before the pandemic became more acute, and considered that Google and Facebook will lose a lot during this health emergency.
The firm Cowen & Co emphasizes that Google and Facebook will continue to be companies with broad benefits in terms of advertising investment after the contingency, but they will lose $ 44 billion due to the coronavirus and the brake on many investments.
In a timely manner, the analysis firm indicates that Google will bill this year about $ 137.5 billion, a drop of 18% compared to the previous estimate.
For its part, Facebook will present a 19% decline to close 2020 with 67.7 billion dollars in advertising revenue, a loss of 15.7 billion dollars.
K. Tovar
Source: Merca2.0
