Facebook will not include publicity on Whatsapp

The social network canceled its plans to sell advertising within the instant messaging network

Facebook canceled its plan to sell ads through the WhatsApp messaging application and in recent months the company has dissolved the team of workers.

The social network announced in 2018 its project to introduce ads on WhatsApp to increase monetization in functions such as the “States”, replacing the previous annual subscription payment model and maintaining it free.

WhatsApp Vice President Chris Daniels said that advertising “will be the main mode of monetization for the company, as well as an opportunity for enterprises to reach people on WhatsApp.”

Now, the work that the company had advanced for months has been removed from the application code, despite the fact that in May 2019 it had carried out the first tests in the States, with ads similar to those present in Instagram Stories, also from Facebook.

The team responsible for the project was dissolved in recent months, according to WSJ. The company maintains its plans to introduce the advertisements in the States at some time, but will focus on developing functions so that companies can interact with consumers as a method of monetization in their WhatsApp Business version.

The monetization plan led by Facebook, owner of WhatsApp since 2014, was responsible for the resignation of the two creators of WhatsApp, Brian Acton and Jan Koum, both during 2018. The application now has more than 1.5 billion users around the world.

K. Tovar

Source: Hipertextual

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