Hublot presented digital boutique for better customer service

Being aware that the relationship with the customer is based on the confidence, availability and flexibility of a product, Hublot has launched a “virtual” digital boutique with which it hopes to complement the role and presence of its physical boutiques.

Based on a technological solution developed by the brand, Hublot sales consultants can, in real time and through an interactive terminal, offer customers a service identical to that existing in physical stores. This “digital universe” offers a virtual experience, not alternative but complementary to that of its points of sale.

The idea is that if the customer doesn’t necessarily have a Hublot boutique near him, or does not have time to visit the store for a presentation, the brand offers the same experience remotely, as if he were pushing the door to enter a store.

In practical terms, it all starts on the Hublot website, in which each customer can request to be connected to a Hublot digital boutique. The customer chooses the closest location. At this point, connect in real time with a manager of the chosen boutique or schedule an appointment for a later date.

Through FaceTime or Skype, the customer contacts one of the sales consultants and then begins to enjoy the service. It is a real interaction that eliminates the limitations of time or place thanks to virtual technologies.

N. Moncada

Source: Hublot press release.

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