Blockchain technology keeps strengthening on the soccer universe
An increasing number of clubs keep joining to the universe of cryptocurrencies to issue tokens that provide benefits to fans, in addition to implementing blockchain-based platforms that allow data management or organization of cups, among other initiatives
Various football teams have so far incorporated blockchain technology into their organization, focused on optimizing finances, contact with fans, organizing games and cups or delivering promotional products to the public.
On the other hand, there are many players who have launched their own token in the last two years. Ronaldinho, Messi and other soccer stars have been inserted in the world of blockchain and cryptocurrencies. The most recent case of a team in this blockchain universe is that of Juventus, which had been working since 2018 in its $ JUV digital currency; a project that finally came true.
The projection is that this trend will continue to grow in 2020, through the creation of new initiatives that give impetus to the various aspects that comprise the leagues, teams and their players, as well as sport in general.
Aspects such as internal voting of the teams, election of authorities, decision making, selection of uniforms in addition to promotional material for events, including the purchase of tickets for the parties have benefited in efficiency and transparency by the implementation of blockchain solutions.
Other developments that have emerged from the application of block technology is the development of platforms that optimize the link between players and their fans. Additionally, applications have been created to detect and prevent the marketing of fake tickets as well as other irregular or criminal activities related to tickets.
Undoubtedly, football teams have identified in the blockchain an ally of incalculable benefits not only for the organizations behind the teams but for the players and fans.
M.Pino
Source: Cointelegraph
