The Van Gogh Museum is celebrating its 50th anniversary and will offer visitors until January 7, 2024 an eye-catching collection in collaboration with the Pokemon franchise.
Van Gogh’s work will share spaces with the well-known yellow character. Visitors will have the opportunity to learn details about the life and work of the Dutch painter, while coming into contact with Pokemon.
This was announced this September 28, during the opening of the exhibition by the general director of the museum, Emilie Gordenker.
“The Van Gogh Museum and The Pokemon Company International have leveraged their years as experts in educational formats to create a truly special experience for children, their caregivers, and anyone who visits the Van Gogh Museum,” said Gordenker.
Regarding the collection, it is made up of “six paintings that reinterpret some of the painter’s classics, placing various Pokemon as protagonists. For example, in one of them Pikachu appears in a work based on Self-Portrait with a Gray Felt Hat (1887), while in another a Snorlax appears relaxing in a version of The Bedroom in Arles (1888).”
Visitors who come to enjoy this fun exhibition will receive a booklet called “A Pokemon Adventure”, which “reviews the history of how the paintings made based on Van Gogh’s career have been influenced. When you complete it, you can redeem it in the same place for a special Pikachu x Van Gogh Museum promotion card,” only available in English and Dutch.
As expected, the on-site store will have special items for sale related to the event, with Van Gogh and with the characters from Pokemon, the franchise.
— Pokémon (@Pokemon) September 12, 2023
(Reference image source: @vangoghmuseum, social network X)