The alliance unites two iconic and admired brands around the world for the values they share; among which are performance and innovation. Inter is one of the most supported teams in Italy and the world; the club recently jumped to a new era.
The Inter stadium, San Siro, is one of the biggest in European football. That’s where the Lenovo name will be seen by more than a million people. It will also appear on the back of the team’s training uniform throughout the season.
The sponsorship agreement with Lenovo will provide FC Internazionale Milano with the most intelligent technology; including servers, storage and software-defined solutions, as well as PCs, laptops and tablets to manage the large amount of data generated by the club’s interaction with the team’s fans.
The Inter will be able to digitize and store the historical files and current documents to make it easier for fans to access the data when and where they wish to do so. Lenovo’s professional services team will ensure that Inter systems are fully operational over the next five years.
The first appointment of Lenovo as sponsor of the club will take place in the pre-season training camp, followed by a summer tour in Singapore and China.
L.Sáenz
Source: Entorno Inteligente
