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advertising

Elon Musk, the owner of the social network X, indicated that starting this Saturday, January 17, the platform's new algorithm will be open source. Musk posted on the platform: “We will be making X's new algorithm, including all the code used to determine which organic and paid posts are recommended…
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Sponsorship of Euro 2024 in foreign hands

Euro 2024, which began on June 14 and mobilizes thousands of fans around the world, now has official foreign sponsorship. This is the Chinese automobile company BYD (Build Your Dreams), replacing the German Volkswagen, which was at the helm…

Meta earned 12,115 million euros until June

The group that owns Facebook, Instagram and WhatsApp earned 13,498 million dollars (12,115 million euros) at the end of June, 4.6 % less than in the same period in 2022. Regarding the income of Meta, these reached 60,645 million dollars…

Geoaudiences change the advertising industry

Advertising has undergone a notable evolution in recent years, from the impact that companies achieved through conventional television or on billboards in the middle of the street, to the current online advertisement, which focuses more and…

Cookies could definitely disappear in 2023

Cookies are the mechanism used by the web pages that the user visits when surfing the net. They collect data on your preferences in themes and purchases and then send you similar suggestions. There is a possibility that they will disappear…

Netflix launched the plans with advertising

Netflix announced a new subscription plan, the most affordable to date, which for $6.99 per month gives access to movies and series from its catalog on the streaming platform in exchange for showing ads. The new Basic plan will arrive on…