Generation Z prefers Instagram and YouTube
The social network Instagram is positioned as the second favorite app of Generation Z behind YouTube
According to the Annual Report on Millennials and Generation Z, younger users spend more time with the smartphone, with an usage average exceeding three hours a day, half an hour more than the rest of the population over 35 years old. .
One of the differences between generations and perhaps one of the most striking occurs in social networks, where Instagram is already positioned as the second favorite app of Generation Z, behind YouTube and greatly exceeding Facebook. While Millennials or over 35 still prefer Facebook after Youtube.
Netflix is the application that dominates the TV & Cinema sector, not only for its penetration in the market, but also for the engagement it generates. However, MiTele grows in the two younger groups of Gen Z and Millennials.
With regard to travel, Booking and BlaBlacar are the first and second option in all groups. In addition, Waylet gets the third place in the segment over 35 years and as the fourth in both Generation Z and Millennials.
Regarding fast food, McDonalds is the leader in the three groups: Generation Z, Millennials and over 35. Second, Burger King and Just Eat are in third place.
Among the communication apps, WhatsApp is still the most used for the three groups of users over calls, in the case of Millennials and over 35 years old.
L.Sáenz
Source: Marketing4Ecommerce
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