Google released update to combat spam links

The technology giant announced a new update called Link Spam Update, which will be deployed for the next two weeks, with the aim of fighting spam links. Some of these updates from Google will be affecting the positioning of the websites.

According to Duy Nguyen, Google Search Quality Analyst, the new update will be more effective in the fight against spam webs because it will incorporate an expansion of its reach, managing to identify and cancel this type of links through more website and in different languages.

Links are one of the factors used by the technology company to evaluate the relevance of the content for its positioning in the results. In addition, it is a means by which owners can monetize their websites or blogs, which is why maintaining proper use of these tools is very important.

This update supposes a “reinforcement in the search algorithm to be able to determine what kind of sites are carrying out this type of inappropriate behavior and, once identified, take action on these actions”, Nguyen explains.

He detailed the best practices to carry out the incorporation of affiliate links, sponsors or third-party publications, highlighted that affiliate links, whether generated manually or dynamically, should be qualified as rel = “sponsored.”

Sponsor links should also be specified by rel = “sponsored.” “These, along with affiliate links, comprise the main source of monetization within this strategy.” Regarding third-party publications, posts written on behalf of another website to which the user is directed, it is necessary to identify them with the value of rel = “nofollow.”

According to Nguyen, the pages that are identified will not suffer a penalty, such as its closure. However, their positioning will be corrected by disregarding the links presented, which could lead to a drop in the ranking.

M. Rodríguez

Source: marketing4ecommerce