Bancamiga and Mastercard introduce Venezuela’s first “Passion Card”

In its quest to offer a cutting-edge and disruptive product in the country, Bancamiga, in partnership with Mastercard, presents Venezuela’s first Passion Card to the financial market: the “Flavors of the Soul” Debit Card.

“This card stems from the conviction that enjoyment, when well-thought-out, can also be a form of cultural connection. More than a tool, it is an invitation to explore culinary offerings that prioritize discernment, quality, and emotion, reinforcing that silent bond between those who create, those who accompany, and those who sit at the table with genuine interest,” stated José Simón Elarba, Chairman of the Board of Directors of Bancamiga.

Bancamiga and Mastercard launched this Passion Card to a select group of clients, ahead of the presentation this Thursday of the book *Flavors of the Soul*, in which Elarba writes that “at Bancamiga, we believe in experiences that leave a lasting impression. We trust in the value of bringing together people who share a way of seeing the world, enjoying it, and transforming it. Gastronomy, in that sense, has been a natural territory for expressing who we are and where we want to go.”

For Claudia Acosta, Country Manager of Mastercard Venezuela, this is not just another card, “but a key to a world of flavors and unforgettable experiences. With it, cardholders access exclusive experiences through Priceless.com.”

Global passions with local flavor

The Sabores del Alma debit card offers Mastercard benefits including promotions, exclusive passes with chefs and at world-class restaurants, a curated guide to restaurants around the world, and the opportunity for cardholders to receive incentives on their account when dining at the country’s most prestigious restaurants.

It also features discounts on premium dining packages through Mastercard Collection, travel benefits, and preferential access to VIP lounges at airports worldwide.

“This Bancamiga card is the embodiment of one of our most vibrant passions: gastronomy. Our shared vision with Bancamiga offers access to the Priceless in Venezuela. In a country where gastronomy unites generations through tradition, this Passion Card invites everyone to experience global passions with local flavor,” added Acosta.

More than just offering benefits, this exclusive product from the Flavors of the Soul initiative is an invitation to explore a world where aromas evoke roots and every detail is designed for those seeking to give profound meaning to every experience.

With information and images provided by Bancamiga and Mastercard                            

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