Browsing Tag

marketing

Sense of urgency in marketing increases sales

Are phrases like: Buy before it runs out!, limited quantities!, buy at a promotional price! familiar to us? They are part of companies' marketing strategies to increase their sales by creating a sense of urgency in the consumer. Psychology…

IMF recommends diversification for companies

The International Monetary Fund (IMF) recommended companies and countries to increase the diversification of the origin of their imports and that these are more substitutable among themselves as a recipe to cushion future global trade…