Blockchain technology will continue its deployment into other areas of use in 2026. Its application for tokenizing assets, cryptocurrencies, and digital finance will deepen.

Other sectors will seek to leverage blockchain technology to the fullest, such as governance, where states could “begin implementing distributed ledger technology (DLT) systems to replace traditional paper-based systems.”

In marketing, blockchain is useful for measuring the reach of advertising campaigns and assisting in the collection of data on customer behavior.

The uses of this innovation in the medical field could be geared toward the development of “applications to manage patient data, control the supply of medications, automate transactions for medical examinations and treatments, and more.”

M.Pino

Source: bap-software

(Reference image source: Jakub Żerdzicki on Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on X/Twitter and Instagram

La entrada Future uses of blockchain technology apareció primero en Bitfinance.

Bancamiga successfully presented its “Training to Transform” initiative, reaffirming its position as the leading bank in technological innovation and a socially responsible institution, committed to training Venezuelan talent and the Business development in the country.

More than two thousand attendees, filling the Ríos Reyna Hall at the Teresa Carreño Theater, had the opportunity to update their knowledge with Sergi Grimau, a Spanish motivational speaker specializing in leadership and change management; and with Venezuelan businesswoman Verónica Ruiz del Vizo, a strategist in marketing, technology, and communication.

The speakers presented talks containing theoretical and practical knowledge, both necessary and useful for leading change in the digital age, and expanding access to artificial intelligence tools that help or contribute to increasing business productivity.

The launch of Bancamiga’s initiative, designed to present international speakers and propel the country to the forefront of global trends, marked a turning point in training activities for the financial sector in Venezuela.

“At the bank, we know that knowledge is capital. We understand that behind every powerful idea lies transformation, lies growth. That’s why we designed the ‘Train to Transform’ program, to bring international experts to Venezuela, encourage the population to adopt global trends, foster innovation, and actively contribute to the country’s development,” said José Simón Elarba, Chairman of the Board of Directors of Bancamiga.

Bancamiga Presented a Distinguished Panel

In the keynote address of the event, “Human AI: The Experience That Balances Everything,” Sergi Grimau employed a clear, direct, and deeply motivating style. In his presentation, he offered key insights for achieving the conscious integration of artificial intelligence and the human factor, so that they generate a lasting and transcendent impact in any field. By staying connected to what makes us unique, we are capable of leading change.

Throughout his conversation and interaction with the attendees, he mentioned and highlighted several times—as examples—the authenticity, originality, and value of Special Olympics athletes and the Special Olympics organization.

Verónica Ruiz del Vizo, CEO of Working on Solutions (WOS), presented “Two Brains and One Heart: How AI Drives Productivity and Decision-Making in Business,” an inspiring conference aimed at leaders and teams who must embrace change in their organizations to ensure their companies’ competitiveness.

She is a Venezuelan who has cultivated trust and widespread professional recognition in various countries. She reaps the rewards, invests in Venezuela, and in turn, trusts in Venezuelans.

Benefiting SMEs

During the event, which took place in an environment marked by technological advancements, representatives from Mastercard for Latin America relaunched Easy Savings Specials, a global program that provides exclusive benefits to micro, small, and medium-sized business owners who hold the Bancamiga Business Debit Card, aimed at corporate clients seeking to grow their businesses.

Bancamiga, as a socially responsible institution, has committed to invest in the training of Venezuelan talent. The institution promotes the transition from training to action, transforming ideas into sustainable businesses and contributing to the growth of the national economy.

A Festive Ending to a Memorable Event

This memorable and educational event by Bancamiga, designed to foster successful transformation, concluded with a special surprise performance by the Gurrufío Ensemble, celebrating its 40th anniversary. Their repertoire was both impactful and highly innovative, rooted in the rich Venezuelan musical tradition.

“Training to Transform” received a standing ovation from the enthusiastic and numerous audience, who expressed their gratitude and determination to further their education.

Let’s Not Forget

JSE: The focus of this Bancamiga activity has been to empower individuals, promote innovation, and contribute to the country’s development.

SG: Increased productivity depends on humans; AI contributes and generates efficiency.

VRdV: Judgment and experience must be valued, as well as critical thinking and the fundamental positive use of AI, since humans are ultimately responsible for what artificial intelligence delivers.

Mastercard: The best is yet to come.

Bitfinance.News

With information and reference images provided by Bancamiga Banco Universal and on-site coverage by the media outlets of the El Sumario Digital Communication Group

Audiovisual production: Jesús Ramírez

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on X/Twitter and Instagram

La entrada Bancamiga marked a milestone with “Training to Transform”: a new program and its first major conference on AI apareció primero en Bitfinance.

The Venezuelan government indicated that it will seek to market its fishery and agricultural products in the BRICS market to address US tariffs.

Venezuelan Trade Minister Coromoto Godoy indicated that government representatives have already begun meetings, through representatives from the Ministries of Trade, Fisheries and Aquaculture, and the Export Promotion Agency, to establish export strategies for marine products.

For his part, the Vice Minister of International Trade Policy, Johann Álvarez, stated that they are working on “reviewing agreements with countries that make up the BRICS bloc and allied nations” to strengthen their economic relations with Venezuela.

Godoy added that in addition to the BRICS market, they also have the list of ALBA countries as potential markets.

M.Pino

Source: bancaynegocios

(Reference image: Photo by Akbar Nemati on Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on X/Twitter and Instagram

La entrada Venezuela will target the export of fishery and agricultural products to the BRICS market apareció primero en Bitfinance.

The communications professional, Alberto Camardiel, was appointed Executive Director of Marketing, Channels and Payment Methods of Bancamiga, a position that will allow him to continue promoting financial facilities for the benefit of the institution’s clients and the banking system in general.

Graduated from the Central University of Venezuela (UCV), he entered the financial system in 2012 to become today a key player in the growth and development process of Bancamiga. He firmly believes that achievements are the result of teamwork and a collective purpose.

Bancamiga: Always working in favor of clients or users and for the benefit of the banking system

His discipline, dedication and connection with sports and photography, as well as his status as a nature lover, have become values ​​that he reflects in his daily work at the institution.

When announcing his promotion, the President of the Board of Directors of Bancamiga, José Simón Elarba, praised Camardiel’s professional and personal qualities, who has been a key element in the launch of innovative products and services in the market, and is a fundamental pillar in the communication and marketing initiatives that position Bancamiga in the country.

With information and reference image from Bancamiga Banco Universal

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on X/Twitter and Instagram

La entrada Alberto Camardiel appointed Executive Director of Bancamiga apareció primero en Bitfinance.

Are phrases like: Buy before it runs out!, limited quantities!, buy at a promotional price! familiar to us? They are part of companies’ marketing strategies to increase their sales by creating a sense of urgency in the consumer.

Psychology defines sense of urgency as the ability of people to respond immediately to crisis situations or limited opportunities. The motivation can be a textile product, food, a service, among others, that brands promote perhaps for a limited time, or at a “unique” price in order to increase sales.

On key dates such as Black Friday, Christmas, Valentine’s Day, it is common for customers to receive multiple emails and personalized messages based on daily searches or preferences in their usual purchases both online and in physical stores.

The idea is to make the most of emotional language to immediately capture the customer’s attention. Companies use phrases such as: “For a limited time only”, “Take advantage of our unique offers”, “Don’t wait for it to run out”, “Limited stock”, “Exclusive launch”, among other strategies to create a sense of urgency in buyers.

The result is that people feel the need to purchase the product or service before it runs out. Of course, advance purchases are also generated, which translates into profits for companies.

M.Pino

With information from international media

(Reference image source: Getty Images for Unsplash+)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on X/Twitter and Instagram

La entrada Sense of urgency in marketing increases sales apareció primero en Bitfinance.

Ferrari has asked its customers to report counterfeit products not only in the automotive market but also in the clothing and accessories segment.

The brand, through a complementary badge, “enlists its followers, users and fans to hunt for counterfeit products,” especially taking into account that its cars are among the most valuable in the world.

Through a communication with CNN, Ferrari gave details of the problems caused by counterfeiting, insisting that they will work to combat this way of devaluing the brand.

The company launched a program that enlists the help of owners and fans to encourage them to spot counterfeits of all kinds: from cars to golf carts to appliances.

“We have received more than a thousand notifications since we started the project and have thus been able to take action against a series of companies that sell counterfeit products,” reported a Ferrari spokesperson.

The complainants could receive a gift, not yet detailed, which they have referred to as an indefinite “Ferrari complementary device.”

M.Pino

Source: mercadonegro

(Reference image source: Carlo D’Agnolo in Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Ferrari goes to its customers to report piracy in its products apareció primero en Bitfinance.

The TikTok content creation platform will offer agencies the ability to create personalized avatars with AI Dubbing. They will also have an image bank with real paid actors.

TikTok wants to facilitate and expand the reach of agencies’ ads by generating content with AI avatars, multi-language formats and “image bank actors for branded content and ads within the platform.”

It will use the AI ​​Dubbing tool, “which will allow creators and brands to play with the language of avatars. The social network ensures that using AI will increase the reach of the ads.”

To help both brands and creators take their content to the next level, we are introducing Symphony Avatars. Check out how these digital avatars can help breathe life into creative using generative AI avatars of real people 👇 https://t.co/Rdr7ARxNz3

— TikTokComms (@TikTokComms) June 17, 2024

Avatars can be customized from a standard version proposed by the social network. Agencies and companies will be able to experiment with what best defines their brand so that the avatar acts as a spokesperson.

“Brands can choose multilingual avatars to expand the reach of ads and open up the possibility of creating collaborations. Other companies will also use AI to interact with it,” they noted.

Regarding the “stock avatars”, they are multicultural characters designed with paid actors under a commercial use license. It suits companies that want to keep the human touch in their publications.

The update of the social network is part of the TikTok Symphony project that aligns with the use of artificial intelligence on the platform. With the AI ​​Dubbing tool, the content can be translated into 10 languages, since it automatically detects the original language of the video, translates it, and transcribes the content into the language selected by the users.

M.Pino

Source: computerhoy

(Reference image source: Solen Feyissa in Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada TikTok targets global audiences with AI avatars for agencies apareció primero en Bitfinance.

Generative Artificial Intelligence (AI) is already used by 70 % of marketing managers from different companies in their jobs, while another 19 % are testing it, according to a study carried out by the Boston Consulting Group (BCG), which also highlights that these tools are used mainly for the personalization of offers and content.

Specifically, it details that some banks are using generative AI to analyze customer data and offer personalized investment advice that matches their risk appetite, while other types of businesses use this technology to create hyper-personalized recommendations that attract buyers, either to get better conversion rates or to achieve greater customer loyalty.

Other uses of generative AI tools are content creation, to support the work of creatives or to speed up processes, and market segmentation, making campaigns target customers with greater precision, improving the resource allocation and ROI.

The report, based on interviews with 200 chief marketing officers (CMOs) from various industries in eight countries across North America, Europe and Asia, highlights the rapid proliferation of long language models and how they are impacting the marketing industry. “No technology has reached 100 million users faster than ChatGPT, which crossed that threshold in just two months, much faster than Instagram, which took two and a half years,” the text details.

“The growing adoption of generative AI in marketing highlights its strategic importance rather than just a fleeting trend”, said Amaryllis Liampoti, BCG partner who leads the BCG X Growth team, who explains that “although the use of AI in marketing is not entirely new, today’s capabilities have reached an unprecedented magnitude. We are witnessing a true quantum leap in the ability of AI to drive personalization, precise targeting and content creation at scale.”

Source: dpa

(Reference image source: Possessed Photography, Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada At least 70 % of business marketing already uses generative AI apareció primero en Bitfinance.

Sales are the engine of any business because it encourages potential customers to make a purchase. As part of the Social Responsibility strategy, Bancamiga Banco Universal held a workshop on channel sales and digital marketing for more than 40 community entrepreneurs.

The San Miguel Arcángel de El Cementerio Church, in Caracas, served as a stage for dozens of women from the communities of El Cementerio, Barrio el 70 de El Valle and Cota 905, who carry out the “Medios de vida” project, from the CESAP Social Group, who received tools to market and promote their ventures in an increasingly digital era.

The Director of Social Responsibility, Milagro González, expressed that the north of Bancamiga with this training course aimed at community entrepreneurs in vulnerable sectors is to make their business a way of life.

“With this workshop led by Banauge and CESAP, two recognized and prestigious organizations in the area of ​​entrepreneurship, we are giving them the strategies they need to enrich their business and make it sustainable over time. At Bancamiga we are aware that strategic alliances are more than necessary to work with great social sense”, he said.

And it is that with its Social Responsibility program that has entrepreneurship as its strategic axis, Bancamiga carries out several projects to promote the growth of the sector, with training as a differentiating element. Together with the United Nations Development Program (UNDP), the Aprendo y Emprendo organization and the CESAP Social Group reaffirm the importance of training, so that entrepreneurs can have the necessary tools for their initiatives to be sustainable in time.

Seed capital to size projects

Luis Moreno, executive president of Banauge, a civil association that is part of the CESAP Social Group dedicated to the promotion of entrepreneurship and microfinance, thanked the invitation and extended his congratulations to all the entrepreneurs who opted to be part of this project.

“You are the seed capital capable of sizing projects with all the advice and training you need to develop your business plan or plans. I am firmly convinced that they will make the most of this great opportunity”, he stated.

The first presentation was given by Ángel Ramírez, sales advisor and digital entrepreneur, who addressed topics related to sales through digital channels and the challenges of the entrepreneur in an increasingly changing era.

Mileydis Valera, entrepreneur and business advisor, spoke about the various ways to generate income through the resources offered by social networks and how to improve the marketing of each product.

During each conference, the entrepreneurs were participatory and eager for information that had a positive impact on the methodology of their business. In this way, Bancamiga remains committed to the country in order to promote economic activity as a way of life.

With information from Bancamiga

La entrada Bancamiga held a digital sales workshop for community entrepreneurs apareció primero en Bitfinance.

Large companies such as Aedas Homes, Banco Santander, BBVA, Enagás, Esade, Meliá Hotels International, Telefónica consider it necessary to explore the metaverse as a new channel of interaction with consumers and recommend taking advantage of the possibilities it offers to business sectors.

This was pointed out by the different representatives of the companies in the podcast Generation of Opportunities, carried out by Europa Press in collaboration with the consulting firm McKinsey & Company.

The metaverse is an opportunity for different economic sectors, although for some it will be more important than for others, but companies cannot be left out. It is part of the evolution of the internet and will become an important means of interaction for consumers.

For the McKinsey partner, Carlos Sánchez Altable, who is also an expert in technologies in the consumer sector, the usefulness of the metaverse in the sector in general and, in particular, for the field of luxury, fashion or cosmetics is quite Sure.

The State of Technology in Fashion 2022 Report notes that fashion companies that engage in “innovation and merchandising in the metaverse could generate more than 5 % of revenue from virtual activities in the next few years.” two to five years”.

Multiple utilities of the metaverse

The podcast participants agree that environments based on virtual reality and augmented reality technologies will transform the way people interact, in the way they socialize, work and even have fun, and therefore in the way they will consume content, products and services.

According to the participants, the metaverse provides multiple uses “in areas such as floor exhibition, medical visualization, education and training, events and shows, digital art, engineering design, telecommuting, maintenance of remote assets in the industrial sector or banking and financial advice”.

Iván Moreno, manager of the Strategy and Digital Assets area at BBVA, highlighted that the marketing and sales areas of different corporations “can sell their products differently, taking advantage of the experience components provided by the metaverse.”

The director of Banco Santander’s Crypto and Blockchain Center of Excellence, Coti de Monteverde, the different brands can deliver to their users “immersive, interactive and fun experiences that connect the physical and digital worlds.” While companies that own digital assets will have a new way to monetize them through non-fungible tokens (NFT).

M. Rodríguez

Click the link to subscribe for free to our news and media group on Telegram: https://t.me/G_ELSUMARIO_News

Source: elcomercio.pe

La entrada The metaverse will be the new channel of interaction with consumers apareció primero en Bitfinance.