Adobe updates Magento and integrates with Amazon, Google and PayPal
Adobe announced an update for Magento, its content management system focused on the creation and management of online stores
Adobe became part of the eCommerce field after acquiring Magento. Now the company will focus on expanding its reach for small and medium enterprises and to achieve this will be integrated with Amazon, Google and PayPal.
The integration of Magento with Amazon was confirmed as part of innovations presented by Adobe. The alliance aims to eliminate barriers to entry for sellers trying to create their store in the retail giant.
Clients can quickly create an Amazon catalog, automatically manage and maintain their inventory, set price rules and even manage multiple accounts and access product data. All this can be done from the Magento platform.
The extension can be downloaded for free at Magento Marketplace for the Magento Commerce Pro and Magento Open Source tool. In the same way, the integration of Magento with Google will offer advertisers the ability to streamline the management of advertising campaigns and the generation of reports through Google Ads.
Adobe also announced the launch of Magento Order Management, an order management system that promises advanced features such as splitting the total of a sale into several payment methods.
L.Sáenz
Source: Marketing4ecommerce
