Zuckerberg to integrate WhatsApp, Instagram and Facebook Messenger

Mark Zuckerberg directly announced the integration of messaging service WhatsApp, Instagram and Messenger will continue to operate individually but “a common infrastructure through which all users can contact each other will be created”.

The initiative is considered a very important new and strategic step in the multimillionaire’s ambition to achieve greater penetration in the market, as well as facing its competitors. In fact, Zuckerberg wants users to give up on rival apps.

The integration of the three social networks is in the initial stage. The working groups are striving to make real this project that, according to Zuckerberg, would be ready by the end of this year or at the beginning of 2020.

According to details provided by a group of Facebook employees, the project will require that “thousands of Facebook workers reconfigure how WhatsApp, Instagram and Messenger work at their most basic levels”.

As has been known, the strategy of Facebook with the union of the three main social networks is, of course, to optimize the service, but mainly to integrate new advertising formats as well as mechanisms that help monetize the platforms. Zuckerberg believes that the measure will be positive for “the whole family of Facebook applications.”

The idea of ​​integrating WhatsApp, Instagram and Messenger does not stop creating uncertainty among users, especially regarding personal data. As is known, WhatsApp currently asks the customer for the mobile phone number, while access to Instagram and Messenger depends on an email and a user.

M.Pino

Source: Marketing4Ecommerce

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