The popular viral microvideos application TikTok aims to boost its expansion in the United States with its entry into the e-commerce business, which threatens to open a new confrontation between the app owned by the Chinese company ByteDance with the social media giant Facebook.
According to these people, TikTok would have informed advertisers about a series of new functionalities of the application for 2021, including a tool that would allow the most popular users to share links to products and thus automatically obtain a commission for sales.
Likewise, the application would also aim to implement functions so that brands can display catalogs of their products on the platform, as well as the launch of purchases “transmitted live”, a version for mobile phones of teleshopping channels where users they can purchase products with a few clicks after being featured by TikTok stars.
The introduction of these tools on the TikTok platform, which has already announced an alliance for online purchases with Shopify, would intensify its rivalry with Facebook, after the company founded by Mark Zuckerberg introduced last year in some countries tools on Instagram to facilitate the shopping.
In fact, last summer, Kevin Mayer, the former Disney executive who for a few months served as CEO of TikTok, accused Facebook of wanting to end the US presence of TikTok through disguised “malicious attacks” of patriotism, including the launch of successive products that mimicked the micro-video platform.
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