Social networks are a key for brand positioning
The replications of an ad can be infinite thanks to new technologies and digital platforms
An effective technique of multiplying information is word of mouth marketing, which is currently supported by social networks and digital platforms. Instagram and Twitter are preferred by those who want to promote their products and services.
Word of Mouth is a marketing technique that is a free way to bring a greater number of customers a good or product. The dissemination of information is loaded with an affective component, since it will depend on the positive or negative effect that it has had on the original receiver.
The greater the interaction between the users through the networks, the more chances of success the owner of the brand can have. Each RT on Twitter or each “Like” accompanied with a comment on Instagram represents a possibility of purchase.
While it is true that entrepreneurs and consolidated companies have a specific target, publications on social networks are geared towards the possibility of information being promoted by tagging a friend. That is, who clicks and enters the content is not necessarily the advertiser’s goal.
The replication technique will be successful provided that the original marketing strategy is aimed at creating a niche, offering value to the client and awakening sensations that finally lead a greater number of users to click on the message.
M.Pino
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