The consultant, expert in business and digital transformation of companies, Joco González, gave Bancamiga’s first virtual forum, in which he shared valuable content to find innovative and efficient solutions that can be applied in the marketing strategies of ventures.
Thus, more than 180 participants were trained with Bancamiga during the virtual forum Digital Revolution: marketing strategies powered by AI for entrepreneurs, taught by González, who is a specialist in digital business, e-commerce and digital transformation of companies, with more than 20 years of experience in the area.
The conference was the first online training of Bancamiga’s business development program, aimed at training people with business initiatives, as well as small entrepreneurs who contribute to the sustainable development of the country.
Joco González began his speech by showing practical examples of the use of artificial intelligence (AI) to support people in their daily tasks. Then it provided valuable content to find innovative and efficient solutions that can be applied in the marketing strategies of the ventures.
“AI is a coming wave. Although it is more than 50 years old, since 2022 it has become something easily accessible to everyone” through “platforms where we interact, chat with it, and it becomes our best ally,” he assured.
Joco González pointed out that people who are afraid of this technology must understand that it is just another tool that can be used and that it should be understood as a virtual assistant for the tasks that are required.
In real time
According to the expert, some of the benefits that entrepreneurs can have in seconds with AI tools are the automation of processes; optimal data analysis; customization of marketing strategies; product and service innovation; improvements in customer experience; have greater precision of market trends and behavior, among others.
In the field of marketing, he highlighted that there are several advances with AI tools that allow personalizing experiences in real time by adapting content, recommendations and specific offers based on customer behavior, preferences and historical data.
González also mentioned that AI allows the automation of repetitive tasks such as sending emails, managing campaigns or publishing on social networks. Other advantages are chatbots and virtual assistants to support business management.
Practical demonstrations
Using live tools and responding to participants’ requests for examples, the facilitator demonstrated the use of AI to create names, profile ideal clients, write texts, strategies or proposals, among multiple other applications.
During the activity, he told the attendees that AI must be very good at specifications. You don’t have to settle for the first answers. You have to be increasingly demanding or specific.
“If we ask for something very ambiguous, the artificial intelligence is going to respond with something very ambiguous, and the worst thing is that we are going to love it and I say that, because in truth, we can get more out of it,” the consultant noted.
González mentioned that in Venezuela you can use some free artificial intelligence platforms such as openai.com (only with VPN), gemini.google.com and copilot.microsoft.com, supplied by Bancamiga.
With information and reference image of Bancamiga
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