Siemens drops sponsor of Bayern Munich
The German company ceased to be the sponsor of the Bundesliga team after 11 titles in recent years
German electrical engineering company Siemens is no longer a sponsor of the Bayern Munich soccer club after the previous contract expired at the end of June this year, the company confirmed today.
“Since the start of the association in 2017, Siemens has repositioned itself and has readjusted its corporate strategy, which also affects our sponsorship activities,” the company said in a statement.
“In the future, we will focus our partnerships even more strongly on new products, our digital portfolio and sustainable technologies to best support our corporate strategy”, the text adds.
Bayern is the record champion of the German Bundesliga and has accumulated 11 consecutive titles in recent years.
K. Tovar
Source: MarketScreener
(Reference image source: Saurav Rastogi, Unsplash)
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