German electrical engineering company Siemens is no longer a sponsor of the Bayern Munich soccer club after the previous contract expired at the end of June this year, the company confirmed today.
"Since the start of the association in 2017, Siemens has repositioned itself and has readjusted its…
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Binance broke its millionaire link with the Argentine Soccer Team
The news that Binance will no longer be the official sponsor of the Argentine soccer team caused surprise in the sports world. The company decided to terminate the sponsorship agreement due to what they have described as "breach of…
FC Barcelona and Spotify reach a sponsorship agreement
FC Barcelona confirmed an agreement with the company Spotify to rename its stadium from next season, in addition to including the name of the Swedish platform on the front of the Blaugrana club's shirts for four campaigns.
"The long-term…
Crypto.com and Formula 1 sign strategic partnership
The F1 announced, this Monday, June 29, that Cripto.com will become the new global and inaugural partner of its Sprint 2021 series, which will take place on July 17 and makes the exchange the official crypto sponsor of the career series and…
Liverpool wins legal battle over sponsorship agreement
Liverpool won a legal battle over a multi-million-dollar sponsorship deal with New Balance t-shirt suppliers, paving the way to sign an agreement with a new supplier, British media reported Friday.
New Balance took Liverpool to court after…
Red Bull Racing signs partnership with FuturoCoin
The Aston Martin Red Bull Racing Formula 1 team is the first to sign a sponsorship contract with a cryptocurrency platform after signing a partnership with FuturoCoin.
The announcement was made by Aston Martin Red Bull Racing through its…
Litecoin Foundation sponsors UFC event
The sponsored activity will be the UFC light heavyweight title bout between Alexander Gustafsson and Jon Jones. The foundation highlighted that the sponsorship is part of the organization's effort to increase the adoption of…