The Finnish technology company Nokia changed its logo after 60 years in the market, as part of a new business strategy focused on user preferences and new technologies.
This important step of the brand was deployed on social networks, which was announced at the opening of the Mobile World Congress 2023 this Monday, in Barcelona, Spain.
The old Nokia icon had penetrated the public with its well-known logo in blue. Now, the logo is shown with more stylized and simple lines, in five different colors.
According to Nokia CEO Pekka Lundmark: “The strategy is based on three stages: reset, accelerate and scale.” The reset stage culminates with the presentation of the new logo, to give way to the second stage.
The brand has its sights set on new technologies, the metaverse, the interaction between the physical and the virtual, user preferences, 5G, gamers, among others.
M.Pine
With information from agencies, national and international media
(Reference image source: social networks)
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