Elon Musk is confident in his strategy for Twitter
The owner of the social network is a faithful believer that his strategy will bear fruit in the future
Elon Musk is aware that the acquisition of Twitter was an expensive bet, but he is confident that the changes he is making, in his vision of protecting freedom of expression, will end up convincing the most critical users.
This was stated in the conversation that he had this Friday with the Chairman of the Supervisory Board of Publicis Groupe, Maurice Lévy, within the framework of Vivatech (Paris), which was also joined by the CEO of Orange, Christel Heydemann; Image & Environment LVMH, Antoine Arnault; and the Chief Digital and Marketing Officer of L’Orèal, Asmita Dubey.
Lévy began the conversation with a review of his career, in which he founded, co-founded, and helped found different companies, such as Tesla, PayPal, XpaceX, and OpenAI. Twitter, however, reached his resume through the acquisition that closed in October 2022, for 44,000 million dollars.
“If I’m so smart why did I pay so much for Twitter”, he questions jokingly. Before being the owner, he was a user, and from this experience he learned what, for him, was wrong with the popular platform. Beginning with the treatment that his previous managers of freedom of expression made, an issue with which he was always critical.
His idea of freedom of expression is that people express themselves, regardless of whether what they say is not liked by others. Even if it is offensive or hurtful. “We want to make sure they say what they can’t say where they come from. It’s a sign of health in a way,” he says.
When asked about the consequences of unlimited free speech, such as fake news or harassment, especially when thinking about underage users, Musk says that users can say offensive things, but their content will be demoted.
He was concerned that Twitter would have a negative effect on civilization, being the most direct means of communication with the world. And the acquisition a sample of his way of seeing things, of doing everything possible to change what you see that is negative.
Musk is sure that “many people will say that his experience has improved” since he has been around and has introduced changes to the social network. He claims that they have gotten rid of 90% of the bots and scam accounts and the bad things that happen on it. And he has stuck out that Twitter is now the only company that allows us to see the true code on which it is based. Full transparency for people to see exactly how it works.
Source: dpa
(Reference image source: Souvik Banerjee, Unsplash)
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