Communication technologies applied to the tourism sector
WhatsApp is one of the applications that travelers use most to obtain updated data on packages, rates, accommodation, other useful applications and tips
The tourism industry seeks to make the most of the rapid growth of text messaging platforms. Line, Facebook and WhatsApp are the main allies for the commercialization of its products.
These communication tools allow immediate, private and personalized interaction between provider and client. Undoubtedly, mobile instant messaging (MIM) has transformed the commercial relations of tour operator / airlines – traveler.
In a key sector of the economic development of many countries as is tourism, customers rely on tools such as WhatsApp to obtain data on packages, tariffs, weather conditions at the destination, cost of tickets and hotels. All this thanks to instant communication through the chat.
The service providers, meanwhile, use these platforms to offer news, organize customized packages and, of course, offer advertising.
Advertising is the great pillar of the tourism industry. In this sense, WhatsApp recently launched its Business version to charge a sum to companies for sending messages of valuable and non-commercial content. Customers will continue to use the application for free.
M.Pino
Source: SmarTravel.news
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