Apple will give 10 % profit to musicians who use its platform

Apple recently announced its plan to increase profits by up to 10 % for artists who publish their content with spatial audio on Apple Music. This measure aims to encourage the use of this advanced sound technology and attract more users to the platform.

Spatial audio, known for offering a multidimensional and deeper sound experience than conventional stereo audio, achieves this effect by mastering with Dolby Atmos technology. This technique allows you to simulate real sound movements around the listener, adapting to the orientation of your head for a more immersive experience.

Apple, under the leadership of Tim Cook, introduced this technology to Apple Music in June 2021 and is now looking to boost its use. To this end, from January, the company will compensate artists who include spatial audio versions of their songs or content with a higher percentage of profits.

According to 9to5Mac, which agreed to the notification sent to artists by Apple, the increase in profits will depend on the number of spatial audio plays available. Artists who offer all their content in this format will receive a 10% increase in their earnings.

Additionally, Music Business Worldwide reported that Apple will calculate pro rata shares using a factor of 1.1 for spatial audio plays, while conventional plays will continue with a factor of 1. Users will not need to listen to the spatial version for the artist to receive the added benefit.

This incentive seeks to recognize the effort and quality of content creation with Dolby Atmos. However, Apple also emphasized its “zero tolerance” policy toward deceptive or manipulated content, enforcing strict quality control for spatial audio content that does not meet Apple Music standards.

In the notification, Apple shared data on user adoption of spatial audio, noting that more than 90% of Apple Music subscribers have tried listening to a song in this format and that spatial audio playback has tripled in the past two years.

K. Tovar

Source: Music Business World

(Reference image source: Unsplash+)

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