To strengthen the business skills and business management of Venezuelan micro, small and medium-sized companies, Bancamiga began on October 27 the pre-registration period for the En Marcha Digital training program, which will take place between November 21 and March 3 next year.
Among the conditions to participate is to be an innovative microenterprise that is active, preferably with less than a year of operation. It is also essential that their owners have approximately two hours a week to participate in training and counseling sessions, and have basic technological resources such as the internet, smartphone or computer, explains the shared information.
Based on a methodology of the United Nations Development Program (UNDP), En Marcha Digital will offer for three months the opportunity to receive 100% free online training that will facilitate access to training processes, personalized advice, guides, videos and tools.
En Marcha Digital is framed in the Memorandum of Understanding recently signed by Bancamiga and the PNUD, where the multinational organization will offer technical assistance for the transfer and execution of its business development methodologies: En Marcha Digital, Ruta de Entrepreneurship and the Program for the Development of Providers, which will allow training and advice to thousands of entrepreneurs in the country with audiovisual content and technological tools.
In a first phase, Bancamiga and the UNDP will serve this year between 60 and 80 microentrepreneurs from at least 40 businesses in different regions of the country.
A fully virtual training program
The executive president of Bancamiga, Ariel José Martínez Coujil, maintained that the COVID-19 pandemic has driven many economic initiatives towards digital, making it necessary to integrate technology into the workplace and accentuate its online presence in the market, always with innovation as a transversal axis to the business model.
“The program will be totally virtual and is based on a remote support methodology promoted by this international organization, through the innovation of the business model and its digital transformation. It seeks to help small businesses adapt to an increasingly changing environment, promote electronic commerce and prepare to be more competitive in a world where digital is becoming more and more important,” he said.
The training is divided into a first theoretical component that includes four sessions of 16 hours per week. The second is made up of personalized consulting practices, where each of the participants applies the methodological tools in a real way simultaneously with the theoretical part. Two hours of weekly accompaniment is foreseen.
To participate click on the following link: https://forms.gle/2srhkhxctYKJ68Cb9 before November 11. Seats are limited.
With the start of En Marcha Digital, Bancamiga, one of the main institutions of the national banking system, ratifies its commitment to accompany and promote the productive development of the country.
With information from Bancamiga
