Google will invest in Asian e-commerce giant JD.com
Google will make a $ 550 million investment in Chinese retail market with the main competitor of Alibaba
Google achieved its partnership with Asian online retailer JD.com with an investment of $ 550 million through a strategic negotiation. Despite being one of the most difficult markets for the United States, the Internet giant closed the deal with China’s largest e-commerce site.
Once the commercial operation is completed, consumers outside of Asia will have access to JD.com products, which will appear in the Google offers, which will offer the company its experience as a distribution chain.
Google expects to achieve greater growth in addition to reaching more users in the Asian continent. They also look for new solutions to improve the consumer experience through the retail network.
JD.com will work together with Google in the search for new retail marketing schemes. In this regard it is important to note that Google’s predictions regarding online sales for 2025 are $ 88.1 million.
Google and JD.com will allow customers to buy what they want, regardless of their geographical location, through Google Shopping. Both companies expect to obtain great benefits through negotiation.
M.Pino
Source: Elnuevodia.com
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