In March of this year, specifically on days 12th and 13th, the new edition of the eShow Barcelona will be held. Spain will be for two days the headquarters of the main trade fair for electronic commerce and digital marketing where current business trends and consumer preferences will be analyzed.
Under the slogan “Digital Marketing & eCommerce Leaders”, the event will take place at Fira Barcelona (Montjuic, Hall 1), with the participation of notorious digital market specialists. Likewise, there will be exhibitors from companies such as The North Face, Joom, Zalando, Ali Express, Louis Vuitton, Carrefour, Just Eat and Bon Area.
Currently, the balance of eCommerce in Europe establishes a sustained growth, with an estimated penetration of 84%. In Spain, particularly, revenues through this modality amount to 17 million euros through online supermarkets. Meanwhile, the number of Spaniards who make purchases through digital media has also increased.
The eShow 2019 is the ideal place to learn about market trends, obtain guidance to establish an online store as well as face market challenges. Do not forget that customers always have new demands, an aspect on which entrepreneurs can get advice in this event.
At the fair, the exhibitors will discuss aspects such as the challenges of every retailer, added value, purchase channels, market strategies, new technologies, logistics of delivery of perishable items, online consumption habits, among others.
Spain has an online channel for the supermarket sector, which is Superline. According to a study by Netrica and Adigital, the projections for this year are consistent with the increase achieved in 2017, during which 21.7% of Spaniards visited the websites of supermarkets.
Three related and equally important events will also take place during the eShow. On the one hand there is the fourth edition of the eFintech Show congress. In second place is the first edition of the Blockchain Show. And in third place is the third edition of the TOP 300, a pioneering guide that contains updated rankings that customers can use as a manual for experts in the digital sector.
M.Pino
Source: Marketing4Ecommerce
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