Twitter will finally remove the blue badges from accounts that were verified with the old process on April 20, at which point it will become an advantage associated with the paid subscription.
The social network had announced that on April 1 it would begin to withdraw the inherited blue badges, in such a way that individual users who want to keep it had to access a Twitter Blue subscription and organizations and companies, to another aimed at them, known as ‘Verified Organizations’.
However, many have been the accounts that since the beginning of this month have maintained the blue badge without having paid a subscription. To rectify this situation, the current owner of Twitter, Elon Musk, has announced on his profile that “the final date” in which the inherited blue badges will be withdrawn will be April 20.
Legacy blue badges were earned using the old and free process that only required the interested user to apply for verification and meet a number of requirements. Its purpose was to prevent impersonation, supporting that the user or the organization that managed it was who they claimed to be and that, in addition, it was a notable actor for public debate.
This system never convinced Musk, who was always critical of the policy that granted or withdrew the aforementioned badge. For this reason, with his new role as owner of the social network, he incorporated the blue badge into the Twitter Blue subscription, so that anyone who wanted to have it only had to pay for it, although they also had to meet certain requirements.
Along with this decision, it also introduced different colors for the badge, leaving blue for individual user accounts, gray for institutional accounts, and yellow for other organizations and companies. The latter also have their own subscription, in which they can link accounts to their profile so that they appear associated.
(Reference image source: Mariia Shalabaieva, Unsplash)
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