As a strategy of brand positioning, support for the sport in the country and rapprochement with the Venezuelans, Bancamiga delivered on the night of this 20 January its fourth Copa Bancamiga, which was for the second time in the hands of Tiburones de La Guaira who prevailed over Leones del Caracas, with a score of 6 runs to 3.
The initial pitch was made by the Director of the institution Alberto Camardiel, who recalled that the first Cup was delivered last season on this same stage, with Tiburones triumph over Leones.
“The Copa Bancamiga has been awarded four times in the Venezuelan Professional Baseball League, being in the hands of Tiburones, Leones y Navegantes del Magallanes, the latter at the Luis Aparicio de Maracaibo. He has also played basketball and paddle. Our intention is that it will continue to expand to other disciplines,” he said.
During this meeting at the University Stadium, Bancamiga made among the fans activations in episodes 3, 5, 6, 7 and 8, draws and with the mobile unit they were opening accounts and handing out the Bancamiga Debit Card, among endless surprises that were organized to stay connected with customers.
One of the most recurring queries among Bancamiga Business executives was related to the Leones bracelet, which Bancamiga developed together with SITCA Integral Technology Solutions, which allows its subscribers to easily enter the Monumental Stadium of La Rinconada and make purchases of drinks and food easily and quickly.
For the Chairman of the Board of Directors of Bancamiga Banco Universal, Carmelo De Grazia, the Copa Bancamiga has served to publicize the innovative products and services that “we offer to meet the needs of Venezuelans”, while “reaffirming our commitment to sport”.
The Copa Bancamiga measures 54 centimeters and is shaped like an Olympic torch. It reflects the strength and innovative character of the institution.
Once the match ended, the executive president of Bancamiga, Ariel José Martínez, handed the Cup to the coach of Tiburones, Ángel Bravo, one of the iconic players in the history of the franchise and member of the Venezuelan Baseball Hall of Fame. He congratulated both teams for their dedication in the game, stating that for Bancamiga it has been very important to be present at the LVBP and contribute to the growth of the main pastime of the Venezuelans.
With information and images provided by Bancamiga
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