This beneficial exchange not only boosts destination visibility, but also creates an emotional connection with the public, inspiring them to enjoy and explore new places.
It is a strategic alliance that promotes promotion and prosperity, in Venezuela and the world
Good content and information about the trips and services that surround them capture the viewer’s attention and awaken their interest in future experiences. Specialized reports and audiovisual pieces explore the cultural richness, natural beauty and local hospitality, even providing useful information for those traveling for business and work.
Periodic news coverage from the online or web press has the potential to transport viewers to attractive destinations, generating a lasting impact and promoting tourism, as well as sometimes warning about bad experiences, the authors point out. digital editors and partners Rafael Núñez and Germán Febres.
Thus, the tourism industry has these platforms to address challenges. Crises, such as the recent global pandemic, underscore the importance of timely yet careful communication. Destinations and transportation companies were able to use web portals, in addition to other traditional dissemination mechanisms, to share safety measures, confirmed updates and positive outlooks, rebuilding public trust and promoting the recovery of tourism, recalled Germán Febres.
This synergy between the tourism industry and the media is a strategic alliance that promotes promotion, emotional connection and adaptation to the expectations and challenges of the global environment. This collaboration – on a day-to-day basis – benefits travelers, providing them with valuable information and guiding them towards favorable experiences, while contributing to the growth and sustainability of the tourism industry at a global and national level, comments Rafael Núñez.
The great Venezuelan opportunity
In the case of Venezuela, the country has the coincident and exceptional condition of being a Caribbean, Andean, Amazonian and also Atlantic country. Its particular geographical location makes it one of the gateways to the American subcontinent: South America.
The diversity of Venezuela’s natural beauties, which encompasses beaches, mountains, rivers, waterfalls, dunes, lakes and much more, is always a source of information and inspiration, which combined with anecdotes about our background, culture, gastronomy, creations and others experiences, turns out to be a source of stories that everyone likes.
“There is a palpable and positive evolution in terms of Venezuelan tourist services. We encourage all related parties to persist in progress and sustainability. A convenient and pleasant challenge internally, beyond attracting international tourists, is that we all bet more on visiting Venezuela” Febres and Núñez conclude.
“In particular, modestly, from El Sumario, Doble Llave, Puro Vinotinto and BitFinance.News we make our contribution, being news and general information media.”
Taken and with information from @AviorPlusMagazine
Photos: Jesús Ramírez
