New campaign: Fall in love with Bancamiga at these Carnivals

Starting on Monday, January 15, Bancamiga will present one of the most important campaigns of the year, which envisages the union between Valentine’s Day and Carnivals 2024. It is an audiovisual proposal that seeks to fall in love, connect and exploit the attributes of the institution’s two main products, according to a statement.

“We look for creative, modern and differentiating ideas that help us present the immense benefits of our products. On other occasions we have achieved this goal with major projects such as the Bancamiga Burger, with which we seek to bring the bank even closer to consumers, and with each edition of our Conecta2 program, which we have carried out in emblematic places such as the Soto Sphere and the Simón Bolívar Monumental Stadium,” said Carmelo de Grazia, Chairman of the Board of Directors of Bancamiga Banco Universal.

This new campaign highlights how friendship is transformed into love through the “Beep” sound of contactless payment, recreated by the bank’s two main products: the Point of Sale and the Bancamiga Debit Card, two perfect companions whose functionality is enhanced by being together.

The idea of love arises to represent, in a playful and close way, the connection that current customers can feel for the brand. In turn, we seek to captivate potential customers so that they can enjoy the experience and versatility offered by Bancamiga products and services.

It is a story that comes to life under the supervision of the team of the Vice President of Marketing of Bancamiga, behind the lens of videographer Camilo Carvallo. It shows how the presence of the bank reaches every corner of Venezuela, being at the highest point of Caracas or on the crystal-clear beaches of our coasts.

Fall in love with Bancamiga

The CEO of Bancamiga, Ariel José Martínez, said that the humanization of both products helps to strengthen the personality of the brand and show how both products can be used to get the most out of it, especially on the days off for Carnival.

Both the Bancamiga Point of Sale and the Bancamiga Debit Card represent a particular group of society: sellers and consumers.

In the case of sellers, the Bancamiga Points of Sale, developed in partnership with SITCA Integral Technology Solutions, offer great attributes such as their Contactless technology, receiving daily payments, receiving commissions for each service payment surcharge and refunding to the POS owner all commissions for payments received with Bancamiga cards.

In the case of consumers, they enjoy the advantages of having a Debit Card that works with Contactless technology, allows to make online purchases, can be used inside and outside the national territory, and offers the possibility to make withdrawals in foreign currency at cashiers abroad.

Whether you enjoy Carnivals on the beach, in the mountains or in the city, the invitation is to fall in love with Bancamiga and with all the technological innovations that it strives to offer to its customers every day, concludes the information document.

With information and image of Bancamiga

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