Meta announces new services for Whatsapp Business

The company owned by Mark Zuckerberg announced the creation of the WhatsApp Cloud API to offer personalized experiences

Meta announced new features for businesses, including a new version of its free, cloud-based WhatsApp Business platform, coming soon globally.

The CEO of the technology company, Mark Zuckerberg, unveiled this new modality within the framework of Conversations, the first Meta event focused on messaging. In this conference, the director pointed out that with this new messaging platform service, Meta seeks to offer free and secure hosting services in the cloud for all companies.

“This is an important step to help more businesses connect with people and help more people send messages to the businesses they want to support, whether they are big or small”, Zuckerberg explained in the presentation of this novelty.

WhatsApp Cloud API promises to offer organizations a personalized experience and the opportunity to accelerate their response times in contact with their customers using the cloud hosted on Meta.

The services integrated in this application programming interface, which will soon reach all users of this WhatsApp modality, will also eliminate the costs of a server or own web spaces.

K. Tovar

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Source: Semana

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