Hugo Boss joins the NFT universe

The German brand announced that it will launch its own collection of non-fungible tokens (NFT)

German fashion house Hugo Boss announced that it will join the universe of non-fungible tokens (NFT) with the launch of its own collection.

This will be possible thanks to the association with the company of the Web 3.0 world, Imaginary Ones, who specialize in offering a holistic 360 degree metaverse experience.

The HUGO x Imaginary Ones exclusive NFT collection of 1001 3D animations, titled Embrace Your Emotions, is scheduled to be released.

Of the 1,001 tokens, six characters will contain special attributes. Each of the five characters represents one of our everyday emotions: joy, sadness, fear, anger and love.

The collection will also fund a social cause as, to commemorate World Mental Health Day this October 10, a special sixth character that brings together all five emotions will be auctioned off, with 100% of the proceeds donated to Conscious Youth of mental health.

This evidence-based mental health program invites 13-17 year olds to learn about and explore the topic of mental health and has been conducted with more than 85,000 adolescents in 16 countries.

K. Tovar

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Source: Diariobitcoin

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