European Commission imposes transparency of algorithmic systems on digital platforms

Brussels published the list of digital platforms, including Twitter, Facebook, TikTok, Amazon and Google, which must report transparently on their algorithms

The European Commission published this Tuesday a list of digital platforms that must submit to new rules. The social networks Twitter, Facebook, TikTok are included, as well as Google and Amazon.

According to Margrethe Vestager, vice president of the community executive responsible for Competition, the new Digital Services Law establishes a period of four months for both messaging and video platforms, as well as search engines and e-commerce companies to adapt to the Brussels requirements.

The companies on the list, which totals 19, must align “their systems, their resources and their processes to meet the demands of being a very large platform, create an independent compliance system and carry out their first annual risk assessment and report it to the Commission.

The list includes the search engines Google Search and Bing (Microsoft); various platforms owned by Alphabet (Google Play, Google Maps, Google Shopping and YouTube); Facebook and Instagram; the marketplaces AliExpress (Alibaba), Amazon and Zalando. Likewise, the Apple AppStore, Booking.com, Wikipedia and the social networks LinkedIn, Pinterest, Snapchat, TikTok and Twitter.

All these digital platforms must regularly inform users why certain content is recommended to them. For their part, users may report content that violates the regulations.

The CE establishes that ads with sensitive user data, such as ethnic origin or political current, may not be published. Brussels seeks to strengthen data security and the adaptation of the services of these platforms to privacy protocols, particularly for minors.

M.Pino

Source: elespanol

(Reference image source: Austin Distel, Unsaplash)

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