The growing demand for digital services led to data traffic growing by 25% in 2022, reaching 48exabytes (EB) at DE-CIX exchange points, which registered the busiest day on December 14. data flow per minute, coinciding with the semifinal match between France and Morocco of the Soccer World Cup in Qatar.

During 2022 more than 48EB of data were exchanged through DE-CIX exchange points around the world. This figure is equivalent to the storage capacity of more than 370 million smartphones, each with 128 GB of internal memory.

This represents an increase of more than 25% compared to the figures registered in 2021. “More and more data is transmitted over the Internet, simply because modern digital applications and services require more and more data from different sources,” explains the director DE-CIX Global Product and Research Director, Christoph Dietzel, in a press release.

December 14 was the day with the highest data flow per minute. When France and Morocco were playing the semifinal of the Soccer World Cup in Qatar, the DE-CIX exchange points registered a flow of 132 terabytes of data in a single minute.

The company says that 132 terabytes per minute is equivalent to more than a thousand smartphones with 128GB of storage capacity or the data volume of a five-year HD video stream.

DE-CIX sites in New York, Madrid and Mumbai also experienced significant data growth and have surpassed the 1TB per second peak traffic mark in 2022. At the same time, UAE-IX powered by DE-CIX in Dubai registered an increase in peak traffic to almost 400 Gbit/s on November 22, coinciding with the World Cup soccer match between Argentina and Saudi Arabia.

Source: dpa

(Reference image source: 24 hours)

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FIFA indicated that preparations for the next World Cup, which will be held between Mexico, Canada and the United States in 2026, have begun. The organization has stressed that they will make a great effort to reduce the costs of the event.

According to a recent FIFA announcement, the 2026 World Cup, which will feature 48 teams, will be “low cost”. The challenges are not only financial, but also logistical, since the matches go from 64 to 100 due to the increase in the teams that will participate.

The 2026 appointment will be shared between Mexico, Canada and the United States, with an estimated cost, according to a report by The Boston Consulting Group, of two billion dollars.

The figure would be considerably below the 200 billion of the Qatar 2022 World Cup, where the victory went to the Argentina team.

However, it is important to consider aspects that could increase the amount of two billion dollars, such as security, advertising and marketing, technology, logistics, communication services, among others.

It is still too early to estimate the earnings of the 2026 World Cup. The promise of a “low cost” event has multiple challenges ahead, beyond the fact that the three countries have the infrastructure for the matches.

M.Pino

Source: finanzasdigital

(Photo: expansion.mx, via web)

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World Cup – This Sunday, November 20, the 2022 Qatar World Cup began, which featured a ceremony that bet on nostalgia by bringing with it the mascots of all the World Cup events that have taken place throughout the history.

In the words of the Emit of Qatar, Tamim bin Hamad Al Thani, “it is the achievement of a lifetime. The world welcomes Qatar… To diversity”, were his words prior to the start of the opening match, where the selection of Ecuador beat the host 2-0.

An important point to note, beyond football, is that this event is widely considered the most expensive World Cup in history with a budget of approximately 22,000 million dollars, compared to other events such as Russia 2018, which was of 11,000 million and Brazil 2014 with approximately 15,000 million.

As for the economic prizes for the 2022 Qatar World Cup, the champion will take the not inconsiderable figure of 44 million dollars, the finalist, 30 million. Three million less so that third place with 27 and fourth will pocket 25 million. From fifth to seventh place, the participating countries will win 17 million; from the ninth to the sixteenth, 13 million and those who are in the first round, 9 million. That is, just by playing, they win.

All this budget will be obtained from five different items, such as the case of television rights with a 56 % contribution, followed by marketing with 29 %. Preferential services, ticket sales, use of licenses and finally residual income will also be present.

K. Tovar

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Source: 20minutos

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Real Madrid will have its own theme park at the end of next year, 2023, after having reached an agreement with Dubai Parks and Resorts to open one in the Middle East, which represents another step in the international expansion of the club and to “enjoy the culture of the best football team in the world”.

“Real Madrid and Dubai Parks and Resorts signed an agreement for the opening of the first Real Madrid theme park in the Middle East. This new experience will allow families and all football and sports fans, regardless of their age, to enjoy the culture of the best soccer team in the world,” the Spanish soccer club said in a statement.

The 14-time European champion, who pointed out that the opening of this theme park “is scheduled for the fourth quarter of 2023“, adding that the recreational facility “will include different attractions related to Real Madrid, such as a museum, mechanical games and soccer skills and points of sale for souvenirs from the great history” of the merengue team.

“Visitors will have the opportunity to live interactive experiences, enjoying unique games and attractions inspired by the spirit, passion and success that make Real Madrid the best club of the 20th century,” the statement added.

For his part, Fernando Eiroa, CEO of Dubai Holding Entertainment, made it clear that they are “delighted” that the club chaired by Florentino Pérez has chosen Dubai Parks and Resorts “as its partner” in its process “of bringing the best international entertainment brands to the region”.

“Real Madrid is a megastar of world football, with an unrivaled record of success and millions of passionate fans in all corners of the planet,” recalled the Spanish manager.

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Source: Bloomberg

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The 2022 FIFA World Cup in Qatar kicks off on Sunday, November 20 and, in addition to attracting millions of fans from around the world, it also attracts the interest of cybercriminals looking to make a quick buck.

The Qatar 2022 World Cup has not yet started, but it is already starring in various phishing websites designed to steal bank details and passwords from users, as analysts at the cybersecurity company Kaspersky warned.

The experts of this company found fake pages that offer everything from event tickets or merchandising to match viewing services, as well as scams with non-fungible tokens (NFT) that exploit the pull of the Soccer World Cup.

A distinctive feature of the threat landscape on the eve of the 2022 World Cup is the spread of crypto scams, mostly exploiting the popularity of NFT.

Some Internet sites propose to bet money on a match in order to win cryptocurrencies or digital works of art. Another type of fraud is that of crypto investments. Fraudsters create real coins and convince the user to invest in them with the promise of growth in value.

The absence of the limitations imposed by the pandemic will cause the World Cup to be the scene of many events with in-person spectators, in which thousands of tourists will participate on those days in Qatar, something that has not gone unnoticed by fraudsters.

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Source: Business Post

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While waiting for the main soccer sporting event, the World Cup in Qatar, FIFA announced that once the agreement with Electronic Arts (EA) is completed, it will have four novelties for the fans based on the metaverse, Web3 and blockchain technology.

As has been announced, the game known as FIFA will be renamed EA Sports FC from its next edition. In this sense, the organization has recently released four new licenses full of dynamism, color, fun.

According to FIFA CEO Romy Gai, “this is an exciting set of collaborations we have entered into to embrace football’s new digitally native fan, to engage with them in spaces where we know they are already active.”

FIFA World Cup Qatar 2022 in Upland Metaverse

It will allow Upland blockchain and metaverse gamers to collect “official FIFA World Cup digital items, such as legendary tournament highlights, and of course purchase FIFA items for the Upland home.”

FIFA World Cup Qatar 2022 in Phygtl

Video game fans of the world’s leading sport will be challenged to “grow a ball” and “own a limited fragment of it”, to collect them and create “everlasting” photos and videos of the World Cup. The idea is to create a kind of community of soccer fans and eternalize it, to define the term eternal fandom in a more practical way.

Matchday Challenge: FIFA World Cup Qatar 2022 Edition

It is a “social prediction game based on football cards”. It is known that the followers of each team have countless stories about the performance of their favorite teams, the cups that have taken place until Qatar 2022, the winners. Taking this effervescence into account, the game will allow predictions to be made in this year’s edition, with cards or soccer cards.

Altered State Machine – AI League: FIFA World Cup Qatar 2022 Edition

One of the most fun and interactive licenses, through which the public will have the opportunity to watch 4×4 matches controlled by Artificial Intelligence. In addition, they will be able to experience fun moments, “collecting and exchanging characters.”

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Source: eurogamer

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The 2022 World Cup fever is on. Fans with greater economic possibilities have reserved hotels and tickets to matches. Meanwhile, those who will watch the matches in their respective countries already have in their hands the well-known album of Panini cards.

The origin of this is portrayed in the brothers Giusseppe, Benito, Franco and Umberto Panini, originally from Emilia-Romagna, northern Italy. Decades of tradition have passed through the Panini album, released in 1970, at the initiative of the brothers who gave it their last name, after a trip to Modena. In 1945 the family obtained permission to sell in a kiosk very close to the cathedral of that town. And an interesting collection of plants and flowers came into his hands.

Collectible cards or tokens were in fashion. But the Panini brothers turned this trend around, and decided to divide the cards into packs of two units to be sold separately, as this brought them more money.

In 1961 they rented a printing workshop in Vía Castelmaraldo, processed the card rights of some Italian soccer stars and established what is now common: collectibles with images of sports idols. The business evolved positively and it was in 1964 when the first album was released, after the investment of the Panini in a printing plant.

Panini Brothers partner with FIFA

This happened in 1970. The association took place with the commitment to produce the World Cup album in Mexico. The brand was in the hands of the brothers until 1989, when they decided to sell it to Robert Maxwell, owner of the Daily Mirror, for 96 million pounds. But Maxwell invested Panini’s profits in other businesses and the cards lost relevance.

When Maxwell died in 1991, it passed into the hands of the Italian consortium Bain, Gallo, Cuneo and De Agostini. Then, in 1994, Panini is acquired by none other than the Marvel Entertainment Group, but, unfortunately, it went bankrupt and after five years it passed into the hands of the Italian company Fineldo, which keeps the brand standing.

Panini in numbers

In September, information circulated based on estimates by Welsh mathematician Paul Harper of Cardiff University on the cost of completing the 32 Qatar 2022 selections on the Panini album. Harper noted that without trading, a fan would need to purchase a total of 904 packs. That can represent a four-digit figure.

The amounts are increased by cards of stars like Messi or Ronaldo. In addition, there is the resale of both albums and prints, and bets on social networks or workplaces.

With respect to the brand, for the year 2014 profits close to US$ 800 million were recorded and in 2018 Panini exceeded US$ 1,000 million. In the 2022 Qatar Cup, next November, they hope to exceed this figure.

Panini is among the companies that generate the most dividends during a World Cup. Considering that from 2026 the Cup will have 48 selections instead of 32, an increase in Panini’s profits is to be expected, as fans will have to invest in more packs of cards to complete the album. However, this will also imply an increase in the value of the album itself. It will be necessary to wait until 2026 to know the future of the album, as well as its association with FIFA, after the brand lost the exclusivity to be the album of the European Championship, which was awarded to the American Troop.

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With information from agencies, social networks and media specialized in sports

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The countries participating in the Qatar 2022 World Cup install ‘Friendship Benches’ in Doha, a project organized by Sport for Health, the World Health Organization (WHO) and the Qatar Ministry of Public Health (MoPH) to demonstrate the importance of mental health and offer advice on ways to promote mental well-being, including through the importance of physical activity and sport.

The initiative is supported by FIFA, the Supreme Committee for Delivery and Legacy, WISH, the NGO Friendship Benches and the WHO Universal Health Coverage Association. The benches initiative was symbolically launched with the Bench of England previewing the Qatar Foundation’s global health event, the World Innovation Summit for Health (WISH) in the run-up to a larger reveal of the benchs in World Mental Health Day.

English athlete Sir Mo Farah, with ten Olympic and world gold medals, opened the England bench. “The bench is a simple yet powerful vehicle for promoting mental health, from park benches where people gather to football stadiums where players and staff watch their teams play for the joy and promise of sport and success. The Friendship Benches project is a powerful reminder of the importance of how health, from mental to physical health, is precious and common to all people and nations; how, through sport people can reach out to others, as human beings, in the spirit of solidarity and support,” said WHO Director-General Tedros Adhanom Ghebreyesus.

The final locations of each of the 32 banks will be announced soon. Once installed, information will be shared on how Qatari residents and visitors will be able to visit their national benches, and others, in a show of support for promoting mental health.

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Source: dpa

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The 2022 World Cup in Qatar is one of the main sporting events that, according to analyst projections, will leave the host country with profits of around US$17 billion.

The event will begin on November 20 in Qatar, after a million-dollar investment in infrastructure, which they hope will generate substantial profits, together with ticket sales and tourism, which is already becoming more dynamic in the area.

According to the agency specialized in sports Marketing Registrado, “the collection will be 17,000 million dollars. It is expected that the World Cup will be attended by 1.2 million tourists, an important fact considering that the total population of Qatar is 2.8 million inhabitants”.

Considering the importance of the World Cup, it is understandable that there is speculation about aspects such as the cost of tickets. In this sense, since the beginning of 2022 speculations began to appear with initial amounts of US$70. In any case, on the official FIFA website, in the section on tickets, it can be seen that for Category 1 the cost is 2,250 in the Opening Match and 5,850 in the final, to give an example.

To these must be added, of course, the cost of airfare from the country of residence; hotel accommodation, meals, tours and other activities that the fanatic wants to do in Qatar.

Emir of Qatar in favor of investing in sport

Sport seen as a business generates large investments, as long as you have a passion for that sport. This was stated by the emir of Qatar, Sheikh Tamim ben Hamad Al Thani, in the first interview he recently granted to a European media outlet.

The only real shareholder of Paris Saint-Germain declared: “Sport is not a business like the others. If you want to invest, whatever the sport, you need to have a passion for this sport. Otherwise, you are wasting your money. But if managed properly, the value of the project grows. This is what happened with PSG. The Qataris are proud of the decade spent at PSG.”

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Source: elcronista

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