Euro 2024, which began on June 14 and mobilizes thousands of fans around the world, now has official foreign sponsorship. This is the Chinese automobile company BYD (Build Your Dreams), replacing the German Volkswagen, which was at the helm from 2018 to 2023.
Everything points to a change of course…
Read More...
Browsing Tag
Nike
Commercial relation between Germany and Adidas will end in 2027
The German Football Federation announced on Thursday, May 2, the end of its commercial relationship with Adidas starting in 2027, when Nike becomes the manufacturer of the uniforms as well as a provider of other services.
It is estimated…
Nike deepens its involvement in the metaverse
The popular brand Nike recently made three trademark applications within the metaverse, most specifically aimed at its SWOOSH Web3 platform.
Swoosh is the name of the platform on Web3, which was launched on its 50th birthday. It is "a new…
Digital art is sold for $ 69 million
Christie's auction house sold its first fully digital artwork for more than $ 69 million. It is a collage created by artist Beeple, who worked on it daily for 13 and a half years.
In a statement, Christie's explained that the piece…