Euro 2024, which began on June 14 and mobilizes thousands of fans around the world, now has official foreign sponsorship. This is the Chinese automobile company BYD (Build Your Dreams), replacing the German Volkswagen, which was at the helm from 2018 to 2023.

Everything points to a change of course and strategy marked by mobility and sustainability, taking into account that the Chinese company BYD, in full expansion, leads the electric vehicle market.

The company was founded in 1995 (Shenzhen, China) and quickly rose in the market, to the point of recently surpassing the American Tesla, run by Elon Musk.

It entered the European market in 2022 and now has 230 sales establishments in 19 countries, in addition to expansion plans.

Apparently, the philosophy of the new sponsor fit into the new orientation of the organizers of Euro 2024, who want a more sustainable tournament. In this sense, the official fleet of the tournament will be made up of electric vehicles by BYD, with the goal of reducing the carbon footprint and contributing to sustainability. BYD, for its part, has announced events that promote electric mobility in the fan zones of the host cities.

Agility meets style with the BYD DOLPHIN MINI. This compact trailblazer features an ultra-safe Blade Battery, high-tech features, and a 235-mile NEDC range – perfect for dribbling through city streets on your way to the next big match. pic.twitter.com/KSUI01Ttif

— BYD (@BYDCompany) June 11, 2024

Prominence of foreign sponsorship

According to UEFA, there are five commercial partners in the sponsorship of the sporting event most anticipated by fans. The organization indicated that the Adidas brand will deliver the balls and equipment for volunteers and employees. Likewise, the French digital services company Atos will be in charge of the tournament’s computer technology. Coca-Cola accompanies them in the supply of all supplies for the hydration of the fans, the volunteers and the dehydration officials. The German railway company Deutsche Bahn is in charge of Euro-Tickets at special prices.

Boost to the German economy could be 1,000 million euros

The host country of Euro 2024 could add around 1 billion euros to its economy from the profits derived from foreign tourists who travel to enjoy soccer matches.

The forecast of the economic research institute, ifo, indicates that the figure would correspond to 0.1 % of economic production in the second quarter of the year. The sectors with the greatest benefit from the sporting event are hospitality and food retail in Germany.

M.Pino

With information from international media and social networks

(Reference image: Unsplash+, in collaboration with Andrej Lišakov)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Sponsorship of Euro 2024 in foreign hands apareció primero en Bitfinance.

The German Football Federation announced on Thursday, May 2, the end of its commercial relationship with Adidas starting in 2027, when Nike becomes the manufacturer of the uniforms as well as a provider of other services.

It is estimated that the commercial relationship between the DFB and Adidas was one of the longest and most recognized in history, since it spans 77 years of commercial alliance. However, apparently the 50 million euros that Adidas paid annually “did not satisfy the most powerful federation in Europe, mired in a financial crisis comparable to the political and economic uncertainty that has gripped Germany since 2022.”

The news of the switch from Adidas to Nike was announced by Bernd Neuendorf, president of the DFB, who indicated: “The federation will partner with Nike on equipment from 2027 to 2034. Nike will equip all DFB national teams and will promote German football in its entirety.”

For his part, Adidas spokesman Oliver Brüggen reported that the German federation’s decision had come as a surprise, amid the recent disclosure of the first annual losses in 30 years.

During the next Euro Cup, which will be held in Germany between June 14 and July 14, the German team will gather at the Adidas headquarters in Herzobenaurach, Bavaria.

In any case, they are eager to start working with Nike. In this regard, Neuendorf advanced: “The future association will allow the DFB to continue carrying out key tasks in the next decade with a view to the comprehensive development of football in Germany. One thing is also clear: until December 2026, we will do everything possible to achieve shared success with our current and long-term partner, Adidas, to whom German football owes a lot for more than seven decades.”

M.Pino

Source: elpais

(Reference image source: Tom Sodoge in Unsplash)

Visit our news channel on Google News and follow us to get accurate, interesting information and stay up to date with everything. You can also see our daily content on Twitter and Instagram

La entrada Commercial relation between Germany and Adidas will end in 2027 apareció primero en Bitfinance.

The popular brand Nike recently made three trademark applications within the metaverse, most specifically aimed at its SWOOSH Web3 platform.

Swoosh is the name of the platform on Web3, which was launched on its 50th birthday. It is “a new community experience, designed to give you the opportunity to co-create the future of Nike.”

The company’s intention with this platform is to be able to interact with shoes, clothing, accessories and other types of collectible items that can be used in games and other immersive experiences.

“New technology brings new opportunities to innovate, inspire and push boundaries. Sport and culture are evolving, so we want to build a future that is creative, inclusive and full of limitless possibilities for everyone,” the company said.

In the application before the Uspto, Nike protects the trademark .Smoosh among other things for “downloadable virtual goods; digital collectibles and crypto collectibles with and relating to footwear, clothing, hats, bags, backpacks, skins, jewelry, sports equipment, animated and non-animated digital characters and designs, avatars, digital overlays, character skins, art, toys, and trading cards authenticated by non-expendable tokens on a blockchain network for access and use in offline and online digital environments, virtual reality online environments, and extended reality virtual environments.”

K.Tovar

Click the link to subscribe for free to our news and media group on Telegram: https://t.me/G_ELSUMARIO_News

Source: DiarioBitcoin

La entrada Nike deepens its involvement in the metaverse apareció primero en Bitfinance.

Christie’s auction house sold its first fully digital artwork for more than $ 69 million. It is a collage created by artist Beeple, who worked on it daily for 13 and a half years.

In a statement, Christie’s explained that the piece “Everydays: the first 5,000 days“, consists of an image in JPG format, and is the first completely digital work of art auctioned off such a large house.

The work has a unique non-fungible token (NFC), a technology based on blockchain integrated to guarantee its authenticity in the digital format and that also allows its sale to be carried out through the cryptocurrency Ether.

Beeple began the work on May 1st, 2007 with a drawing by the artist’s uncle, Jim, and continues with images of all kinds created during his lifetime. One of them, from September 2013, he created it in three minutes before taking his wife to the hospital to give birth, and another created in 2014 and with the text “kill me”, whichhe made after suffering food poisoning.

The mozaico closes on the 5,000th day, January 7 of this year, and incorporates recurring characters from his caricatured work such as Donald Trump. Michael Jackson, Kim Jong-un, Mickey Mouse, Pikachu, Buzz Lightyear, and Mario.

Source: elsumario

La entrada Digital art is sold for $ 69 million apareció primero en Bitfinance.