Crypto.com and Formula 1 sign strategic partnership
The cryptocurrency exchange will become the official sponsor of the race series starting on July 17th
The F1 announced, this Monday, June 29, that Cripto.com will become the new global and inaugural partner of its Sprint 2021 series, which will take place on July 17 and makes the exchange the official crypto sponsor of the career series and NFT partner.
According to published information, the contract amounts to about USD 100 million. In addition to the possibility of a prize, for one of the events, related to cryptocurrencies.
Ben Pincus, Formula 1 Trade Partnerships Director, said: “We will draw heavily on the ‘Crypto.com expertise’ as we explore the world of cryptocurrencies.“
In addition to stating that it is “an area in which we are very interested, and this will be the first time that, as a sport, we can offer fans the opportunity to explore this exciting world as we increase our digital presence.”
For his part, Kris Marszalek, CEO and co-founder of Crypto.com, highlighted that both companies are focused on innovation. “It is in the DNA of organizations like ours to find smart, technological solutions to difficult problems like tackling climate change.“
The exchange has already secured the appearance of its logo on the Aston Martin team, at Formula 1 events, an association that took place last March. For its part, the racing series announced its intention to be “net zero carbon” as a sport by 2030.
M. Rodríguez
Source: es.cointelegraph.com
