This Friday, November 24, the Internet becomes a feast for online shoppers looking to make the most of Black Friday deals. But this date also encourages hackers to prey on the unwary.
Official or verified portals usually do not cause problems when making online purchases. However, when the customer does not take a moment to ensure that the site displays the browsers’ security lock, they can put themselves in danger.
On this date, although the offers in many stores started weeks ago, customers tend to be dazzled by the variety of products and prices on the Internet. This dispersion is the perfect ally for those who clone pages and offer them as official, impersonate corporate identities, and send malicious emails with extraordinary offers.
To avoid being a victim of a scam, it is essential to verify the site; It must be the official page of the store where you want to buy. In this way, the client avoids being directed to fraudulent sites.
The security of personal data, bank cards and passwords is the responsibility of the buyer. In this sense, it is recommended not to provide this data to people who are not qualified for the online procedure, who do not belong to the store or whose attitude raises suspicions.
During browsing, the use of two-factor authentication, as well as biometric access to the different query pages, strengthen people’s security.
In order to speed up purchases, making a prior list of the items of interest helps you be more efficient and focus on the items with the most sales. This way, it takes less time to add them to the shopping cart and then make the final decision.
It is important to previously consult the promotions, discounts, and returns policies of the store where you are interested in purchasing. And once you have purchased a product, keep the invoice, as it will be the only means of claiming if necessary. Also, for a return for a defective item.
The digital era makes a variety of applications and websites available to buyers to facilitate the search, such as Amazon Assistant, Google Shopping, Keepa, CamelCamelCamel, among others. They make price comparisons on the spot and make the job easier.
M.Pino
With information from international media and news agencies
(Referential image source: Unsplash+, in collaboration with Getty Images)
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