US consumer spending on “Black Friday” reached a record $9.12 billion, representing an annual increase of 2.3 %, according to Adobe Analytics estimates.
Specifically, sales of electronic products were the main driver of growth, with an increase of 221 % compared to the average during the month of October, while the purchase of items for the smart home increased by 271 % and that of audio equipment 230 %.
Likewise, sales of toys grew by 285 % and those of exercise equipment by 218 %.
Likewise, the consultant trusts that the so-called “Cyber Monday” will reach a record sales volume of 11,200 million dollars, 5.1 % more than a year ago, becoming the largest consumption event of the year in the United States.
K. Tovar
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Source: HoyDinero
