The trade war unleashed by the US government due to Donald Trump’s high tariff decree is leading Apple to study alternatives, such as renting iPhones instead of selling them.
This is an unexpected turn of events amid the consequences triggered by the imposition of tariffs, but justified as a way to mitigate the high prices they would trigger for the product.
In the case of Apple, an American company, the decision would be understandable given that “it outsources the manufacturing of many of the electronic components of its cell phones, tablets, computers, AirPods, and other devices.”
These supplies are imported from China, the country to which Trump imposed one of the highest tariff rates, at 34 %.
What typically happens when tariffs are imposed is an increase in product prices. “It is estimated that Apple will suffer a 43 % increase in the production of its devices.” If these amounts are passed on to the user, this would mean that an iPhone 16 Pro Max could cost $2,500. However, the company knows this would reduce sales.
The idea of leasing iPhones instead of selling them is not new. In fact, it is a “project that was once on the minds of Apple executives, according to Applesfera, based on a report by insider Mark Gurman.”
But how would Apple implement this idea? Well, through the creation of “a monthly subscription plan in which Apple gives you an iPhone. Paying that fee gives you the option to upgrade every one or two years, or cancel the agreement and return the device.” Additionally, these new plans would include various attractive features, “such as AirPods or even iPads.”
M.Pino
Source: fayerwayer
(Main reference image source: Bangyu Wang on Unsplash)
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