Apple turned its plans around and abandoned the idea of making an electric vehicle, according to US press reports. This move puts an end to a challenging project that began a decade ago.
The company, known for its iconic iPhone, had assigned almost 2,000 employees to a secret vehicle development program. However, it encountered an increasingly competitive automotive sector in the field of electric vehicles.
Project Titan, which began around 2014, aimed to create a fully autonomous vehicle, according to press reports. The decision to cancel the vehicle project was communicated internally Tuesday, according to anonymous sources cited by Bloomberg and The New York Times.
Elon Musk, the owner of electric car maker Tesla, responded to Apple’s announcement on his social network X with emojis of a greeting and a cigarette. For its part, Tesla has warned about slower growth in the electric car sector in 2024.
K. Tovar
Source: Bancaynegocios
(Reference image source: Laurenz Heymann, Unsplash)
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