The French hotel group Accor recently analyzed expansion opportunities in Latin America, where they have consolidated their presence after the restart of travel restricted by Covid-19.
Under the franchise modality, Accor has strengthened its presence in the region, opening new hotels in different countries. This was highlighted in a recent online event by Mauro Rial, COO North & Hispanic Americas – Premium, Midscale and Economy Brands, and Luis Mirabelli, VP Development South America (PME Hispanic Countries).
Rial highlighted: “In Latin America we have a leadership position, with great strength in Brazil, and we seek to transfer it to the entire region. Accor’s objective is to maintain the successful business model that we have as a focus on franchises, with a portfolio today in the region of 60% managed properties and 40% franchised.”
Tourism is resurging after the progressive removal of restrictions imposed by the pandemic. Likewise, people’s interest in traveling promises a return to pre-pandemic hotel occupancy rates. Accor wants to make the most of its presence in leisure and corporate travel destinations.
The French group has hotels in Brazil, Chile, Colombia and, more recently, Mexico. It has a wide portfolio, with more than 40 brands and more than a million rooms available.
(Reference image source: Bruno Thethe, Unsplash)
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