Facebook tests sticker ads in Stories
The platform seeks that creators can also obtain income from the short videos of their accounts
Facebook has implemented new ways for content creators on the social network to monetize their activity, and has begun testing sticker ads in Ephemeral Content Stories.
The platform seeks that creators can also obtain income from the short videos of their accounts, up to a minute long. This also includes Stories, and for that reason in the coming weeks it will allow you to add ads with the appearance of stickers and obtain a part of the benefits.
This function is added coinciding with the growth of the platform because between 2019 and 2020 the number of content creators, who earn the equivalent of $ 10,000 per month, grew by 88 %, as reported by Facebook in a statement.
Likewise, the social network pursues that more and more creators can access monetization, and for this now it requires that the pages have a minimum total of 600,000 minutes viewed, between videos and direct, in the last 60 days, and at least five videos active in the Live section of live broadcasts.
Finally, Facebook has announced that it will invest 7 million dollars in promoting its Stars, a virtual currency with which users can pay small tips to creators during broadcasts. This feature has been visually enhanced and is now available in 15 additional markets.
Source: dpa
