MLS invests in training centers with a strategic partner. The North American soccer league has reached a ten-year agreement with Toca, a company specializing in the promotion of indoor soccer centers. The economic details of the operation are unknown.
With this alliance, which has been articulated through MLS Emerging Ventures, its subsidiary for investments in emerging companies and technologies, the North American league hopes to accelerate the soccer boom in the region when there are four years left to host the next World Cup.
Toca is the largest operator of indoor soccer training centers in North America, with 28 centers already active and several more to open soon, and its offer includes sports practice, but also entertainment spaces and theme restaurants. From this second segment is the Toca Social that opened at The 02 in London, as the first bet outside the United States and Canada.
The result of this expansionist plan is also the entry as an investor of Harry Kane, Tottenham Hotspur striker. The company highlights in a statement that its portfolio “will grow significantly in the next ten years.”
Accelerate the growth of soccer in North America before the 2026 World Cup
“Major League Soccer is delighted to partner with Toca to accelerate the growth of soccer in North America ahead of the 2026 World Cup,” said MLS Commissioner Don Garber. For his part, Yoshi Maruyama, CEO of Toca, added that “this partnership will serve as the foundation for the long-term growth of soccer in North America.”
Founded in 2016, Toca has a board of directors that brings together experts and senior managers from companies from different sectors immersed in the sports industry: from Julie Haddon, director of marketing for the United States Women’s Soccer League (NWSL), to Erik Anderson, former president of Topgolf, to Celeste Burgoyne, president of Lululemon in America.
With information from Puro Vinotinto