Microsoft and OpenAI challenge Google’s dominance
The alliance that produced the ChatGPT integration has boosted the Bing search engine, increasing pressure from Google
Microsoft Corp., in partnership with OpenAI, integrated the technology of ChatGPT, a popular chatbot developed by OpenAI, into its Bing search engine. This has generated growing interest in Bing and increased pressure on Google, which has traditionally dominated the global online search market.
At recent earnings conferences, Google downplayed the impact of artificial intelligence (AI) on its search advertising business, while Microsoft suggested something far more dramatic is afoot.
Alphabet CEO Sundar Pichai expressed optimism that users will continue to value online advertising, even if searches offer a summary generated by a language model instead of Google’s traditional list of links.
However, Microsoft CEO Satya Nadella noted that app installs on AI-powered Bing have quadrupled since its launch in February, and that Bing has gained market share in the US during the quarter.
This situation poses a challenge for Google, which will have to adapt to the new market reality and find ways to maintain its dominant position in the online search industry. Meanwhile, Microsoft and OpenAI continue to develop technologies that could radically change the way we search and find information on the internet, potentially having a significant impact on the industry as a whole.
Investors have shown increased interest in Microsoft’s vision, reflected in rising shares, while Alphabet saw its shares rise more moderately.
(Reference image source: file)
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